Tag: "Private Labels"

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Research papers

Retailer brands

Catalogue: ESOMAR Retailing Industry Conference 2005
Date: April 19, 2005
Authors: Richard Herbert, Oliver Koll

Research papers

Private labels

Catalogue: ESOMAR Retailing Industry Conference 2005
Company: Kinoulty & Partners Sp zoo SpK
Date: April 19, 2005
Author: Roman Baszun

Research papers

Changing equity of private labels: Western Europe

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research
Company: GfK
Date: September 14, 2003
Author: Thomas Bachl

Research papers

Changing equity of private labels: The perspective from Latin America

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research
Company: IBOPE Inteligencia
Date: September 14, 2003
Author: Paulo Pinheiro de Andrade

Research papers

Changing equity of private labels in the Middle East

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research
Company: IPSOS
Date: September 14, 2003
Author: Nicos Rossides

Research papers

Changing equity of brand labels: The U.S. perspective

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research
Date: September 14, 2003
Author: Edward B. Keller

Research papers

Changing equity of brand labels: The Asia Pacific perspective

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research
Company: Kantar
Date: September 14, 2003
Authors: Seonaid Anderson, Helen Passingham-Hughes

Research papers

Stealing brand equity' measuring perceptual confusion between national brands and copycat own-label products

Catalogue: Seminar 1994: Building Successful Brands
Date: June 15, 1994
Author: Jean-Nöel Kapferer

Research papers

How to effectively compete against private-label brands

Catalogue: Seminar 1994: Building Successful Brands
Date: June 15, 1994
Author: Susan R. Ashley

Research papers

Data for dialogue

Catalogue: Seminar 1993: Maximising Retail Sales In Recession
Company: Kantar
Date: June 15, 1993
Authors: Richard Piper, Allan Breese

Research papers

Brands and own brands in Europe

Catalogue: Seminar 1986: Retail Strategies For Profit And Growth
Company: Nielsen
Date: June 4, 1986
Author: René W.J. Salimans