Tag: "Promotion Effectiveness"

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Research papers

Understanding promotion effectiveness and profitability

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics
Companies: Nielsen, Ernst and Young Services Pty Ltd
Date: September 1, 1996
Authors: Kenneth J. Wisniewski, Phillip A. Cartwright

Research papers

Researching audiences to target audiences... A different type of single source

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Company: Nielsen
Date: June 15, 1992
Authors: David Brennan, Jeremy Wyndham

Research papers

Magazines covers

Catalogue: Seminar 1987: Publishing For Optimum Profit
Date: November 25, 1987
Author: Heather Mulholland

Research papers

Promotional pricing effects

Catalogue: Seminar 1987: Micro And Macro Market Modelling
Date: October 26, 1987
Authors: Robert L. Day, Roger M. Heeler

Research papers

Control of the effectiveness of "sampling" through a consumer panel

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions
Date: June 15, 1987
Authors: Lluis Fatjo-Vilas Barbat, Juan S. Alos Batlle

Research papers

Success or failure

Catalogue: Seminar 1985: Below-The-Line And Sponsoring
Date: November 6, 1985
Author: Harald Ruppe

Research papers

Evaluating promotions cost effectively

Catalogue: Seminar 1985: Below-The-Line And Sponsoring
Companies: Kantar, Kraft Heinz Company
Date: November 6, 1985
Authors: Marc Drake, Mike Sargent

Research papers

Advertising, promotions and direct marketing

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Date: June 15, 1981
Author: Sylvère Piquet

Research papers

The evaluation of below-the-line activity by ad hoc field research

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Date: June 15, 1980
Author: Peter Sampson

Research papers

Star track

Catalogue: Seminar 1979: Publishing And The Communications Industry
Date: November 1, 1979
Author: Iain McLellan

Research papers

A new tool to better plan and control the marketing-activities for the 'outlet' of growing importance

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Company: Nielsen
Date: September 1, 1978
Author: Hein C. H. Schmidt

Research papers

A manufacturer's view of promotions

Catalogue: Seminar 1978: The Business Of Advertising
Date: June 14, 1978
Author: Mike Fann