Tag: "Promotion Effectiveness"

ANA has found 25 results for you, in 554 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Understanding promotion effectiveness and profitability

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics
Companies: Nielsen, Ernst and Young Services Pty Ltd
Date: September 1, 1996
Authors: Kenneth J. Wisniewski, Phillip A. Cartwright

Research papers

Researching audiences to target audiences... A different type of single source

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Company: Nielsen
Date: June 15, 1992
Authors: David Brennan, Jeremy Wyndham

Research papers

Magazines covers

Catalogue: Seminar 1987: Publishing For Optimum Profit
Date: November 25, 1987
Author: Heather Mulholland

Research papers

Promotional pricing effects

Catalogue: Seminar 1987: Micro And Macro Market Modelling
Date: October 26, 1987
Authors: Robert L. Day, Roger M. Heeler

Research papers

Control of the effectiveness of "sampling" through a consumer panel

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions
Date: June 15, 1987
Authors: Lluis Fatjo-Vilas Barbat, Juan S. Alos Batlle

Research papers

Success or failure

Catalogue: Seminar 1985: Below-The-Line And Sponsoring
Date: November 6, 1985
Author: Harald Ruppe

Research papers

Evaluating promotions cost effectively

Catalogue: Seminar 1985: Below-The-Line And Sponsoring
Companies: Kantar, Kraft Heinz Company
Date: November 6, 1985
Authors: Marc Drake, Mike Sargent

Research papers

Advertising, promotions and direct marketing

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Date: June 15, 1981
Author: Sylvère Piquet

Research papers

The evaluation of below-the-line activity by ad hoc field research

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Date: June 15, 1980
Author: Peter Sampson

Research papers

Star track

Catalogue: Seminar 1979: Publishing And The Communications Industry
Date: November 1, 1979
Author: Iain McLellan

Research papers

A new tool to better plan and control the marketing-activities for the 'outlet' of growing importance

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Company: Nielsen
Date: September 1, 1978
Author: Hein C. H. Schmidt

Research papers

A manufacturer's view of promotions

Catalogue: Seminar 1978: The Business Of Advertising
Date: June 14, 1978
Author: Mike Fann