The world is obsessed with negativity. The cause can be found in the way the human brain is programmed. People have a natural brain alarm that is prone to short-term thinking and groupthink and has a sensitive antenna for danger. In 'fighting negativity' Rijn Vogelaar will present how recent insights gained from brain sciences and psychological research provide indicators for turning the tide. During the presentation, he will be supported by musician James Whelligan.
In the face of rising media coverage of the harms, machinations, and actors responsible for spreading misinformation, our research project sought to surface a crucial but underexplored side of the fake news debate - the role of the ordinary citizen.
This contribution presents a fundamental survey of the development of market psychology and psychological research of market in the CSSR on the basis of theoretical and research work done in this field during the last two decades. The development has been divided into three periods each of which has been characterised by a certain approach and direction toward the solution of theoretical problems, as well as by the orientation of concrete research work.
The historical perspective in the realm of psychological market research is more restricted than that of "ordinary" market research. It is true that the hesitant beginnings of psychological research occurred around the thirties, but there was scarcely any development to speak of until the fifties. In the Netherlands this branch of market research was scarcely known until Vance Packard's book made its mark. From 1960 to the present day psychological market research has been developing successfully in the Netherlands -at least if measured by the volume of its turnover. It is however noteworthy that specialisation in this form of research is less frequently met with at present than at the beginning of the sixties. Some organisations , originally set up as specialised research establishments in marketing psychology, have since extended their sphere of operations to other forms of market research, whereas, on the other hand, established organisations have included psychological market research among their services.
Social psychology can teach us a good deal about the ways people behave and how they choose between possible alternative courses of action. Much of the work is difficult to find and difficult to follow. By its very nature it is rarely discussed in the marketing departments of industrial companies. The work is perhaps most often encountered in the advertising trade papers, indeed it is in the field of advertising communication that the most recent benefit of psychological research will be seen. This paper examines some cases where abstruse psychological research has become a prosaic useful and widely used weapon in the marketing man's armoury.
I am going to report to you on some of the central results of a multi-country psychological study on flight motivation and behaviour. Since it turned out that the phenomenon of fear plays one of the most important and, if I may say, also the most fascinating role in flight motivation and behaviour, we decided to choose this as the main topic of my paper, even more so, because the fear of flight is, unfortunately, one of those too axiomatic and obvious things which therefore are treated rather superficially by both researchers and advertising people. The fear of flying is, we can decidedly state it, no unitary trait but an utmost complex psycho-physiological and socio-psychological structure.