Tag: "Rating"

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Magazines

Research World (July/August 2009)

Catalogue: Research World 2009
Date: August 1, 2009
Author: ESOMAR B.V.

Research papers

Some ratings are more equal than others

Catalogue: New Monograph Series Vol. 7: Better Research For Better Media Decisions
Date: August 1, 1999
Author: Julian Dobinson

Research papers

Not all JICs (Joint Industry Committees) are created equal

Catalogue: Seminar 1998: Towards Total Communications Strategies
Date: October 20, 1998
Authors: Owen Charlebois, James D. Peacock

Research papers

When every second counts

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Company: GfK
Date: June 15, 1998
Author: Lex van Meurs

Research papers

Should Melrose place be relocated?

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Date: June 15, 1998
Author: Peter J. Danaher

Research papers

Identifying, tracking and targeting viewer segments

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Company: Viacom International Media Networks
Date: June 15, 1998
Authors: Bruce Friend, Bill Engel

Research papers

A lesson for the European Monetary Union?

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Company: Kantar
Date: June 15, 1998
Author: Justin Cahill

Research papers

Measuring real time viewing as a modifying factor in the television industry the Chilean case

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Date: June 15, 1996
Authors: Elias Selman Carranza, Patricio Moyano Galdames

Research papers

ITV ratings are not a commodity product

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Company: Laser Marketing Research (Europe) Ltd.
Date: June 15, 1996
Author: Susan Read

Research papers

Quality of television publicity impacts

Catalogue: Seminar 1995: Advertising, Sponsorship And Promotions
Date: June 15, 1995
Author: Ricardo Romero de Tejada

Research papers

The reliability of television audience ratings

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Date: May 1, 1994
Author: Arie K. den Boon

Research papers

The future at your fingertips

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Company: GfK
Date: May 1, 1994
Author: Lex van Meurs