The future of the television begins and ends with measurement. This paper will go through the challenges and opportunities with programmatic TV and the new data sources that fuel the programmatic opportunity. Beatgrid's has a single-source approach to measure Tv & video advertising exposure across screen and platform, at the respondent level. It is now a long-awaited reality to better understand incremental Reach & Frequency across platform and to understand creative effectiveness, campaign efficiency and effectiveness, by platform.
The paper presents a strategy for the integration of Internet site measures into multi-media reach/frequency. In so doing it explores the nature of Internet site reach; the use of fusion as a technique for integrating Internet site audience measures with audience measures for other media types; the use of simulation to calculate reach/frequency; and what is uniquely learned about multi-media audience relationships through the use of reach/frequency.