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Videos

The consumer matrix: How to save the humans

We want to quantify and categorize people, we try to create algorithms to predict unpredictable human lives and shove people into focus groups with two way mirrors, feed them crap snacks and hope to understand how they live their lives and how our...

Catalogue: Insights Festival 2020
Author: Gabriela McCoy
Company: Bacardi
September 17, 2020
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Citation

McCoy, G. (2020a, September 17). The consumer matrix: How to save the humans. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/the-consumer-matrix-how-to-save-the-humans


Videos

Customer-centricity post-pandemic

In the groundbreaking Insights 2020 initiative, Kantar led a consortium which included LinkedIn, Wharton, ESOMAR and many others, and laid the foundation for understanding the importance of customer-centricity and the role of insights organizations...

Catalogue: Insights Festival 2020
Author: J. Walker Smith
Company: Kantar
September 17, 2020
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Citation

Smith, J. (2020a, September 17). Customer-centricity post-pandemic. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/customer-centricity-post-pandemic


Videos

When you're drowning in data, only an insight can save you

There's never been more data. Or more people with 'insight' in their job title. Or more suppliers with data and insight solutions. And yet there seems to be fewer insights. As a CMO, insights make the difference between marketing that moves people...

Catalogue: Insights Festival 2020
Author: Brent Smart
Company: Insurance Australia Group (IAG)
September 17, 2020
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Citation

Smart, B. (2020a, September 17). When you're drowning in data, only an insight can save you. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/when-you-re-drowning-in-data-only-an-insight-can-save-you


Videos

Concours French best practices: A vous de jouer. Be the one!

A session dedicated to the francophone community to share excellences and best practices of the French Market research community.

Catalogue: Insights Festival 2020
Author: Isabelle Fabry
September 17, 2020
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Citation

Fabry, I. (2020a, September 17). Concours French best practices: A vous de jouer. Be the one!. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/concours-french-best-practices-a-vous-de-jouer-be-the-one-


Videos
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Citation

Leumbou and Massen (2020a, September 17). Is in-store research and accompanied shopping still feasible if retailers already struggle with facilitating distance between shoppers?. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/is-in-store-research-and-accompanied-shopping-still-feasible-if-retailers-already-struggle-with-facilitating-distance-between-shoppers-


Videos

The fast fringe quiz

Join us for an interactive quiz session where attendees can get together, have fun, and network!

Catalogue: Insights Festival 2020
Authors: Alexander Wheatley, Patricia Dominguez, Crispin Beale
September 17, 2020
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Citation

Wheatley, Dominguez and Beale (2020a, September 17). The fast fringe quiz. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/the-fast-fringe-quiz-11562


Videos

Time to destroy the online façade

Tune in to support and learn more from YOUR highest-rated young professional pitchers!

Catalogue: Insights Festival 2020
Authors: Joleen Chan, Vardhini Ramesh
Company: Kantar
September 17, 2020
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Citation

Chan and Ramesh (2020a, September 17). Time to destroy the online façade. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/time-to-destroy-the-online-facade


Videos

How market research created words and changed worlds

Naming is taming, this is a story of how effective market research contributed to making a groundbreaking difference, changing laws, and altering perceptions. A diligent mission that would have never been possible without UNICEF as well as national...

Catalogue: Insights Festival 2020
Authors: Jonathan Crickx, Mariam Ghabrial
Companies: Marketeers Research, UNICEF
September 17, 2020
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Citation

Crickx and Ghabrial (2020a, September 17). How market research created words and changed worlds. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/how-market-research-created-words-and-changed-worlds


Videos

The world of the buyer/user of insights

A sneak peeks of 'The world of of the buyer/user of insights' by Ray Poynter, ESOMAR Council Member. 

Catalogue: Insights Festival 2020
Author: Ray Poynter
September 17, 2020
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Citation

Poynter, R. (2020a, September 17). The world of the buyer/user of insights. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/the-world-of-the-buyer-user-of-insights