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Videos

Unlocking concept writing success

Innovation or New Product Development through Concept Writing, is driven by anecdotes and success stories. To find out what this means in the real world of consumers is to understand the science of Fluent Innovation -- don't batter down the door to...

Catalogue: Insights Festival 2020
Author: Lester Sualog
September 15, 2020
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Citation

Sualog, L. (2020a, September 15). Unlocking concept writing success. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/unlocking-concept-writing-success


Videos

When presentations go wrong- Some badly wrong

We all recognise that storytelling is an important part of delivering research that moves both hearts and minds. We also see and hear a lot about great successes. But what about presentations that move hearts and minds but in the wrong direction? We...

Catalogue: Insights Festival 2020
Author: Martin Oxley
September 15, 2020
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Citation

Oxley, M. (2020a, September 15). When presentations go wrong- Some badly wrong. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/when-presentations-go-wrong--some-badly-wrong


Videos

Eu não sou seu negro

Roundtable with experts and personalities who work with racial themes, with a discussion nourished by qualitative research.

Catalogue: Insights Festival 2020
Authors: Alexsandra Silva, Zé Vieira
September 15, 2020
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Citation

Silva and Vieira (2020a, September 15). Eu não sou seu negro. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/eu-n-o-sou-seu-negro


Videos

Hello Alexa, is there any survey for me?

Sharing economy, cloud computing, AR in smartphones, AI in smart homes. But what is the next step to make market research "Smart"? Nowadays a consumer expects, rather than seeks, a direct dialogue with a brand through direct channels where they can...

Catalogue: Insights Festival 2020
Author: Ennio Armato
Company: FFIND DE
September 15, 2020
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Citation

Armato, E. (2020a, September 15). Hello Alexa, is there any survey for me?. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/hello-alexa-is-there-any-survey-for-me-


Research papers

From accountability to incrementality

Stop! Is your methodology biased? Ad measurement provides 'Accountability' (to prove that ads work), however, we argue that measurement should produce 'Incrementality' (help businesses grow with ads). To measure true ad effectiveness -...

Catalogue: Insights Festival 2020
Author: Minh Nguyen
Company: Google
September 15, 2020
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Citation

Nguyen, M. (2020a, September 15). From accountability to incrementality. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/from-accountability-to-incrementality-11580


Research papers

The power of defensive innovation through turning headwinds into opportunities

Let's turn innovation thinking on its head by introducing a new framework which showcases how military intelligence, social actuarialism, dynamic consumer ecosystems and cobra venom come together to define the rules of successful headwind navigation.

Catalogue: Insights Festival 2020
Authors: Kristin Hickey, James McLintock, Melanie Castro
Companies: Analogue Strategies, kubi kalloo, Estée Lauder Companies
September 15, 2020
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Citation

Hickey, McLintock and Castro (2020a, September 15). The power of defensive innovation through turning headwinds into opportunities. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/the-power-of-defensive-innovation-through-turning-headwinds-into-opportunities-11589


Videos

Harnessing powerful storytelling

Storytelling can conjure up magical imagery. In research, our challenge is bringing a method behind the magic. Sports can bring out the best in storytelling: drama is built-in; everyone can identify with the main characters. But not all storytelling...

Catalogue: Insights Festival 2020
Authors: Renata Policicio, Collin Leirvik
Companies: ESPN, LRWGreenberg
September 15, 2020
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Citation

Policicio and Leirvik (2020a, September 15). Harnessing powerful storytelling. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/harnessing-powerful-storytelling


Research papers

Finding the 80% rotten apples in your innovation pipeline

"I fully trust the predictions of product pre-testing. It is well-invested money!"In a nutshell, that's the change in perception among CEOs which would delight us.Imagine if you could test products before placing them in your sales channels in such a...

Catalogue: Insights Festival 2020
Authors: Alexander Falser, Lukas Waidelich, Marco Walter
Companies: Tchibo, Cauliflower
September 15, 2020
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Citation

Falser, Waidelich and Walter (2020a, September 15). Finding the 80% rotten apples in your innovation pipeline. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/finding-the-80-rotten-apples-in-your-innovation-pipeline-11584


Research papers

Hello Alexa, is there any survey for me?

Sharing economy, cloud computing, AR in smartphones, AI in smart homes. But what is the next step to make market research "Smart"? Nowadays a consumer expects, rather than seeks, a direct dialogue with a brand through direct channels where they can...

Catalogue: Insights Festival 2020
Author: Ennio Armato
Company: FFIND DE
September 15, 2020
×

Citation

Armato, E. (2020a, September 15). Hello Alexa, is there any survey for me?. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/hello-alexa-is-there-any-survey-for-me--11585