SORMA (Societatea Român? de Marketing ?i Cercetarea Opiniei Publice), împreun? cu ESOMAR (Organiza?ia Interna?ional? a Industriei de Cercetare de Pia??), v? invit? la un eveniment online cu tema ?Cum s? i?i cre?ti vânz?rile utilizând cercetarea de marketing??.Evenimentul este dedicat produc?torilor mici ?i mijlocii din pia?a de FMCG din România. Participând la webinar ve?i descoperi cum pute?i folosi serviciile de cercetare de pia?? pentru a atinge segmentele ?int? de consumatori ?i pentru a putea câ?tiga cote de pia?? care s? v? permit? prezen?a în lan?urile de desfacere corespunz?toare strategiilor de marketing ?i de vânz?ri. Deschidere eveniment: mesaj din partea SORMA ?i ESOMAR ? Alina ?erb?nic?, Pre?edinte SORMA ?i Reprezentant ESOMAR România?Despre retail ?i cercetare de pia??? ? interviu cu C?lin Costina?, Deputy CEO ProfiSesiune Q&A?Trenduri ale pie?ei bunurilor de larg consum ?i comportament de cump?rare? ? Iulia Pencea, Director General Nielsen RomâniaSesiune Q&AÃnchidere eveniment: mesaj din partea ESOMAR ? Kristin Luck, Pre?edinte ESOMAR
The market research industry is at the forefront of understanding the changes consumers and companies are going through during these unprecedented times. Many studies and data analyses have been carried out by many research organizations around the world and Romania is no exception. Join us in a three days' event series organized by SORMA, the Romanian Market Research Association, in partnership with ESOMAR, aiming at better equipping clients activating on the Romanian market in responding adequately to the old and new consumer needs: - How have they reacted, attitudinally and behaviourally to the sanitary and the economic crises? - What are the resilient behaviours? What has not changed? - Which are the new consumer expectations towards companies nowadays?Agenda of the day:Welcome: Alina Serbanica, SORMA President and ESOMAR representative for Romania Introduction: We all communicate but few establish relationships. Is "Simple but memorable communication is a real art" still relevant?- Loredana Iacob, Moderator and Session Chair Searching for the right balance between old and new in communication. How can brands remain familiar while forced into renewal in uncertain times- Veronica Ungureanu, Creative Excellence Leader, Ipsos Romania, presentation language: Romanian Tune in to roar out- Andra Constantinescu, Creative Domain Lead, Insights Division, Kantar, presentation language: Romanian Marketing after COVID. Next 12 months!- Victor Rotariu, Head of Strategy, Insights, Content, WaveMaker, GroupM, presentation language: Romanian Panel discussion (Romanian): What are the challenges of brands but also of market research agencies to adapt to The New Rules of Advertising and Branding in the post-Covid era?
The market research industry is at the forefront of understanding the changes consumers and companies are going through during these unprecedented times. Many studies and data analyses have been carried out by many research organizations around the world and Romania is no exception. Join us in a three days' event series organized by SORMA, the Romanian Market Research Association, in partnership with ESOMAR, aiming at better equipping clients activating on the Romanian market in responding adequately to the old and new consumer needs: - How have they reacted, attitudinally and behaviourally to the sanitary and the economic crises? - What are the resilient behaviours? What has not changed? - Which are the new consumer expectations towards companies nowadays?Agenda of the day: Welcome: Alina Serbanica, SORMA President and ESOMAR representative for Romania Introduction: Forced into introspection: how what has changed inside does impact our behaviour outside- Roxana Baciu, MEDNET, Moderator and Session Chair How Normal is The New Normal?- Ioana Bobe, Senior Qualitative Researcher, ISRA Center, presentation language: Romanian The Consumer Stress Score- ROCK-ing back after the big "O"?- Denisa Apreutesei, Head of Qualitative Research and Andrei Elvadeanu, Head of Market Strategy, iSense Solutions, presentation language: Romanian What to Expect? Peek into the future by looking at people's plans for using financial products- Ioan Simu, General Manager, Mercury Research, presentation language: Romanian Panel discussion (Romanian): What's the distance between what we feel, say and do? Are changes here to stay? Or it's just a spot reaction to fear?
The market research industry is at the forefront of understanding the changes consumers and companies are going through during these unprecedented times. Many studies and data analyses have been carried out by many research organizations around the world and Romania is no exception. Join us in a three days' event series organized by SORMA, the Romanian Market Research Association, in partnership with ESOMAR, aiming at better equipping clients activating on the Romanian market in responding adequately to the old and new consumer needs: - How have they reacted, attitudinally and behaviourally to the sanitary and the economic crises? - What are the resilient behaviours? What has not changed? - Which are the new consumer expectations towards companies nowadays?Agenda of the day: Welcome: Alina Serbanica, SORMA President and ESOMAR Representative for Romania Introduction: A Radiography of Life in the Time of Covid- Oana Rengle, Moderator and Session Chair A Shopping Basket Radiography during the Pandemic- Bogdana Gheorghe, Managing Director and Gabriela Carstoiu, Business Insights Manager, Retail Zoom Romania, presentation language: Romanian DIGITAL ®EVOLUTION during the Pandemic- Julien Zidaru, Managing Partner, Exact Business Solutions, presentation language: Romanian The aliens have landed!- Siamack Salari, Research Fellow, Kings College London & Founder, Everyday lives Ltd., presentation language: English Panel discussion (English): The future: what will stick & what will change? How can the data and insights collected during the Spring of 2020 help us imagine the future?