Resources Library by ANA

Accelerating B2B sales with Big Data

Catalogue: Big Data World 2017: Smart Data Integration

Date: November 20, 2017

Authors: Jonatan Hedin, Stephen Kirk

The artificial creativity project

Catalogue: Congress 2017: Visionary

Date: August 27, 2017

Authors: Frank Buckler, Graeme Newell

The new shopper journey touchpoints

Catalogue: Insights 2011: A New World Order In Shopper Marketing

Date: March 1, 2011

Author: Danielle Pinnington

A long engagement

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator

Date: October 21, 2010

Author: Jennifer Taylor

Valuing in-store marketing

Catalogue: WM3 2007

Companies: Nielsen, Procter & Gamble

Date: June 3, 2007

Author: Kathryn Young

The perfect mix

Catalogue: ESOMAR Retailing Industry Conference 2005

Company: MEMRB

Date: April 19, 2005

Author: György Szilágyi

Cross media optimization

Catalogue: ESOMAR/ARF WAM Conference 2004: Cross Media

Date: June 16, 2004

Author: Rex Briggs

Experiential consumption and excessive impulse buying

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?

Date: September 22, 2002

Authors: Elena Olabarri Fernández, Irene García Ureta

Internet as a marketing tool for operators and vendors in the telecommunication industry

Catalogue: ESOMAR Net Effects 1999

Date: June 15, 1999

Authors: Massimo De Sanctis, Simona Collová

Visible success

Catalogue: B2B Marketing Seminar 1994: Reengineering Of Traditional Market Research

Date: June 15, 1994

Author: Joe Seydel

The economic impact of the growth in off-patent production of farm inputs

Catalogue: Seminar 1994: From Farmer To Consumer

Date: June 15, 1994

Author: David D. Murray

Let's heavy up in St. Louis and see what happens

Catalogue: Seminar 1992: Media Research Meets The Future

Date: June 15, 1992

Author: Laurence N. Gold