What's it about?Join us for a complimentary webinar about the latest tools and techniques for maximising data quality and minimising fraud in the research/insights field.The growing sub-field of ?Research Technology? (?ResTech?) offers the promise of making research better, faster, and cheaper ? but it also creates new vulnerabilities in terms of security, privacy, and fraud.What's in it for me?This webinar will feature two leading experts about the new wave of data quality solutions, and they?ll share:Practical strategies: Techniques and tips for increasing participant engagement and maximising data qualityInsights from research on research: Key takeaways from a meta-analysis of major studies about research qualityFraud detection approaches New developments in the art and science of detecting fraud in online surveys. All registrants will receive a link to the online recorded video, so you can view the webinar at a later time, if more convenient.Who is this for?All those interested in the future of ResTech - it's challenges and opportunities.
Join passionate MR technology and sampling experts from Ipsos.Digital and Askia to learn how technology, quality and profound expertise combine to produce a Big Bang in DIY market research. The presentation will focus on four elements:- the secrets behind a confident smile - discover how easy and quick it is to build your project end-to-end in DIY mode on Ipsos' self-explanatory, intuitive technology platform. Every question submitted is checked by our research experts, who are available to help you at any or every stage of your project, and everything in-between- complex questionnaires - see that, thanks to our acquisition of Askia last year, our solutions can also be used for more sophisticated surveys requiring complex routing- the beauty of automation - learn how to access the cost and time efficiencies of DIY research, without compromising on quality- high quality sampling - explore the essential role of validated, engaged, well-profiled respondents in the delivery of solid, accurate, actionable insights
The two aspects of measurement of industrial markets considered in this paper are the choice of estimating methods and the use of sampling techniques. There are of course other measurement problems; particularly concerned with the reliability of replies given by respondents and the accuracy of published statistical data, but these are outside the scope of this paper.
Industrial market research Is the Investigation of the markets for capital goods by means of the approved market research methods adapted to the special requirements of the Industrial market. Industrial or capital goods are those products which are sold by one manufacturer to another, whether these products are finished, semifinished or serve as raw materials to the buying manufacturer. Industrial market research as It Is known to-day Is of a much more recent date than Is consumer research. Basically, it has taken over the techniques used In consumer market research, but it has also evolved methods of Its own which originated in the special requirements for this type of research which differ on some occasions widely from those of consumer market research. In this paper these differences will be pointed out whenever necessary. The scope of industrial market research is much wider and, at the same time, in some respects, much narrower than consumer market research. To take the latter first, psychological techniques of Investigation, known In consumer research as motivation research, are hardly used in the investigation of the industrial markets. Industrial market research has never indulged in "nose counting" as has' been the case with consumer market research for a long time and as it is still practised there. Industrial market research has one paramount aim: to forecast the development of the market for a particular Industrial product for, at least, the next five years and often for the next ten years.