Tag: "Scanning"

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Research papers

A new job for marketing people (French)

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Date: June 15, 1991
Author: Jacques Antoine

Research papers

A new job for marketing people

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Date: June 15, 1991
Author: Jacques Antoine

Research papers

Scanning scanning opportunities

Catalogue: ESOMAR Congress 1988
Date: September 1, 1988
Authors: Frans W. Plat, Peter S.H. Leeflang

Research papers

The single source approach in media research

Catalogue: Seminar 1988: Media And Media Research
Company: Swiss Broadcasting Corporation
Date: June 15, 1988
Author: Matthias Steinmann

Research papers

Peoplemeter and scanner-method

Catalogue: Seminar 1988: Media And Media Research
Date: June 15, 1988
Author: Paul van Niekerk

Research papers

The latest developments in bar-code scanning in food stores

Catalogue: Seminar 1984: Are Interviewers Obsolete?
Company: Nielsen
Date: June 15, 1984
Author: Graham C. Suffolk

Research papers

Scanning data for improved retail marketing

Catalogue: Paper 1982: Profitable Cooperation Of Manufactures And Retailers
Company: Nielsen
Date: June 15, 1982
Author: Egon Huppert

Research papers

The use of societal scenarios for improved corporate planning

Catalogue: ESOMAR Congress 1981: Research For Profitability
Company: Kantar
Date: August 1, 1981
Authors: Christine A. Ralph MacNulty, Elizabeth H. Nelson