Market researchers should be comfortable with taking more risks and trying to elevate their position proactively. That's the major challenge currently posed to the industry,.
Based on results from the latest wave of the Roper Reports Worldwide Study, a consumer trends survey, this paper examines results of the 2002 wave conducted in Mexico, Brazil, Argentina and Venezuela and examines relevant trends that shed light on the future of Latin America as a single market.
Within the Single European market programme of the Commission the insurance industry, too, is confronted with structural changes within the years to come. As the EEC-Commission intends to open up the market without prior harmonization, every member state has to check its own legal order with a view to possible competitive dis- advantages to the domestic companies. Particularly countries like the Federal Republic of Germany who dispose of a strong state supervision system have most to loose in this respect.
We can speak meaningfully about the European Automobile Industry only by placing it in its world context. After a brief glance at the automobile industry and the automobile market in Europe today, we will analyze some probable influences on this sector in the future, particularly those related to the creation of the single European market. And finally we will attempt to identify, albeit only tentatively, some consequences of the creation of the unique market and of a strengthening of competition throughout the world.
For La Redoute, 1992 Europe is a process in which the group has already engaged itself. Irrespective of the measures taken at Community level, La Redoute has to ask itself two fundamental questions: our trade at European level, can it be standardised? which options are open? Then it is obvious that some of the community decisions will weigh on our business and on our operations: in particular, the decisions being prepared on the levels of VAT rates have deep influence on the mail order market. Those three aspects will be dealt with in this paper.
This paper talks about what Canadean are, what we mean by operational databases and then draw on those databases to show you what is happening in the European Beverage Industry. Mostly, however, I want to talk about beer and in particular try to answer the question : is there a single market for beer?
The objective of this seminar is to clarify the key issues that face companies in the Single European Market, to analyze how this perspective influences their strategies, and to determine the new needs for information and consultancy which researchers should be prepared to cope with. We have designed it in the hope that it provides for a four-fold exchange of views : between companies from economic sectors exposed in various mays to 1992 ; between the different company functions the most likely to see their policies affected by 1992 ; between company managers, consultants, and the European Commission.
Banks are always concerned to respond to market demand and consequently have an eye to the future, anticipate expectations and innovate. The approach of the single market is accelerating this process, illustrating a statement by the American philosopher Elbert Hubbard: "The world is moving so fast these days that the man who says it can't be done is generally interrupted by someone doing it". Against the background of these developments, Generale Bank has made strategic choices in the full knowledge that choosing is renouncing. I propose to comment on these options as follows: first, I shall remind you of the various changes we shall have to face up to; and second, I shall describe in detail the strategic directions we have decided to follow.
The research showed clearly that if everybody is talking about the European market as a single market, the reality, especially in the construction sector, was definitely and strongly influenced by local practice, attitudes and habits. Therefore, after acquisition of the CBR concrete activities by PARTEK, the overall marketing strategy defined by the management was : "think local, plan global but act focal"
This seminar was, from the beginning, planned to be ambitious in its objectives. The programme was to clarify the key issues facing management and marketing across a range of important fields. The speakers were to be eminent, especially by representation of the European Commission, and also by participation from senior personnel in leading international companies. It was intended to attract a mix of delegates from a variety of disciplines, who would also be senior within their organisations. They were to have the opportunity to participate actively. In short, the spirit of the Seminar was to be high-powered, stimulating and provocative.
The aim of the paper is to provide a brief description of background and context of the internal market programme. I shall then look in some detail at the main areas of change and implication for the sector of your business activity: The market reaserch, besides talking about "1992". I have also been asked to develop some concrete points of interests for the market research field of activity coming from the general community policies, and the following five points: 1. Trade marks, 2. Standardization of demographic variables, 3. Data privacy, 4. Deontological codes, and 5. economic analysis on services being bone by the administrative unit of the commission.
This paper takes a detailed look at the financial services industry in Europe, with particular reference to the position in the U.K. First we set the scene with a description of where the industry has come from, where it is now and the opportunities and pitfalls that the single market is likely to bring. We look in detail at the current activity of financial service organisations in Europe and explain how the use of âspecialistâ services such as marketing and market research can help companies with their plans and strategies. We then take a detailed look at a case study of an international project conducted by Research International, to emphasise how the selective use of expert advice and consultancy can better prepare organisations for the opportunities offered by markets overseas and the single market in particular.