Tag: "Social Advertising"
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Research papers
New language and communication for social advertising
Catalogue: Seminar 1990: Qualitative Research- How Are We Preparing For The Future?
Date: June 15, 1990
Author: Cristina Nava
Research papers
The effects of publicity against heroin abuse
Catalogue: ESOMAR Congress 1987
Date: September 1, 1987
Authors: Fenella Tayler, Tony Twyman
Research papers
The use of social research in public service advertising
Catalogue: Seminar 1987: Research In Arab Countries
Company: RadaResearch & Public Relations Company
Date: June 15, 1987
Authors: Loula Zaklama, Farag El Kamel
Research papers
Counselling without moralizing
Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Company: SORGEM IMR
Date: June 15, 1985
Author: Eliséd Veron
Research papers
How children use television advertising and how we can learn to communicate more effectively with them
Catalogue: Seminar 1984: Marketing To Children And Young Consumer
Company: Ogilvy
Date: June 15, 1984
Authors: Emer Rodnight, David Williams
Research papers
Evaluating the effectiveness of anti-drinking and driving advertising
Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Date: June 15, 1984
Authors: Tony Twyman, Simon Godfrey, Robin Jones
Research papers
Enhancing the contribution of research to central government advertising
Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Date: June 15, 1983
Authors: Clare Chardin, David McCallum
Research papers
Changing public attitudes towards noise abatement and non-smoking
Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Date: June 15, 1982
Author: Frits Spangenberg
Research papers
Assessing immediate response campaigns in broadcast media
Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Date: June 15, 1982
Authors: Robin Jones, Tony Twyman, Simon Godfrey
Research papers
Advocacy advertising as a strategy of corporate external communications
Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Date: June 15, 1981
Author: S. Prakash Sethi
Research papers
Communicating road safety procedures to children
Catalogue: Seminar 1980: Children And Young People
Company: Ogilvy
Date: June 15, 1980
Authors: Stephen Ellis, Ned Scott
Research papers
