Never before as visible as today. In Peru, there are more than 1.7 million adults who recognize themselves as LGTBIQ+. However, day by day they face a world that judges and discriminates them for being and expressing how they feel. This research approach this phenomenon, not only to understand it, but also to change it. In three stages (exploration, ideation and co-creation) the population of Metropolitan Lima was segmented to design solutions with multidisciplinary experts and validate them with citizens in virtual communities.
Hear how COVID-19 has impacted business strategy, ways of working, and decision making.
Flamingo used semiotic analysis and linguistic modelling to identify and compare the public and personal discourses of cancer that were creating barriers to early presentation, in order to develop future strategy and comms to overcome them.
How to effectively communicate a social media campaign that encourages reporting against child and adolescent abuse? In a pro-bono copy-testing study, we optimized the Liberta Institute's campaign, which contributed to an increase in 10.3% of abuse reports in Brazil.
Huge potential impact in India and internationally where diarrhoea kills large numbers. This is a really excellent, thorough and innovative and effective piece of research.
Demand for ivory in China has risen dramatically in recent years due to rising affluence and travel. Ivory is traditionally being regarded as precious and prestigious. Our challenge is to make it socially undesirable and change consumer perceptions.
Speech from Kreaovan and Kati Limapichat, InfoSearch Thailand.
Key findings from new research that provides insights on the practical application of gamification techniques, particularly in APAC, are highlighted in this paper. The authors explore how differing cultural tendencies might affect someone's willingness to abide by and play by the rules. The more we understand how the effects of society's culture and values relate to behavior, the more successful we will be in adapting gamification techniques at a local level and thereby unlock its promise of improving participant engagement and providing richer data.
The world is currently facing the largest refugee crisis since World War II. At the same time, refugees have negative connotations, with the European publics propensity to help being on shaky ground. In this paper, we therefore investigate whether increasing public education of the refugee crisis by tackling the most prevalent barriers to support with targeted communication can positively influence a change in public attitudes and behaviours. In doing so, we seek to advise key stakeholders (governments, media and non-profitable organisations) on how to most effectively communicate to the European public about the refugee crisis, in order to increase positive perceptions and drive affirmative action.
The Paragon partnership connects market research agencies with NGOs to provide support on research. Paragon is supporting Save the Children UK in its research on adolescent girl nutrition and child marriage in Western and Central Africa. The presentation will provide more details about the progresses made and how it complements the type of research done by SCUK. Lessons for NGOs and market research agencies that wish to engage in common research project will be discussed.
StreetInvest is a global charity that exists to improve the lives of street children. StreetInvest believes that participatory research and data collection are an integral part of developing successful programmes on the ground and national and international policies and legislation. StreetInvest and Video Analytics Company, Big Sofa, will share how they have used rich qualitative video data from ethnographic research, to generate insights into this marginalised and often invisible population, and how they hope to go beyond informing stakeholders, to influencing change in the way interventions are designed.