With 2021 around the corner, the new realities of remote testing are here to stay. Everything seems to be changing, so we need a fresh perspective and new ways to cope- and this extends to market research. Contextual virtual shopping provides a unique potential for optimizing all touchpoints in the path to purchase- be they online or offline. This holds especially true for companies who until now relied on in-person research. How do you adjust your omnichannel strategy to plan for the unexpected but not back down on the quality of insights? Join Jonathan Asher and young research experts from EyeSee in discussing cutting-edge online research environments- and how to use them for making consumer-centric decisions:-How we help clients who are unsure about taking a leap with a new behavioral methodology that will add value to their research toolkit;-Why the new generation of rookie researchers might have an unexpected edge over experts in solving research problems, and how to nurture innovation in-house;-Why social media best practice studies and e-commerce researches are the bread and butter of 2021;-How new shopper touchpoints, such as click & collect or curbside pickups, can be recreated in virtual contexts.
Not wanting to accept that the evolution of the market is strongly oriented to the Personal Assistants means you're missing a great opportunity. We will chat with a PA to talk about the future of market research.
Not wanting to accept that the evolution of the market is strongly oriented to the Personal Assistants means you're missing a great opportunity. We will chat with a PA to talk about the future of market research.
This breakthrough study reveals quantitatively the impact of social mood on category purchase behavior and measures mood changes via social media as an early indicator for brand communication management.
This breakthrough study reveals quantitatively the impact of social mood on category purchase behavior and measures mood changes via social media as an early indicator for brand communication management.
How to effectively communicate a social media campaign that encourages reporting against child and adolescent abuse? In a pro-bono copy-testing study, we optimized the Liberta Institute's campaign, which contributed to an increase in 10.3% of abuse reports in Brazil.
How to effectively communicate a social media campaign that encourages reporting against child and adolescent abuse? In a pro-bono copy-testing study, we optimized the Liberta Institute's campaign, which contributed to an increase in 10.3% of abuse reports in Brazil.
In 2012, ESOMAR published 24 Questions to Help Buyers of Social Media Research. These questions were intended to help users of social media research consider issues that might influence whether a social media listening tool was fit for the purpose of a particular research objective, whether qualitative, quantitative, or both. The questions were designed to help users gain a better understanding of the services being offered and ensure that what they received from a social media data provider was what was expected. Over the intervening years a great deal has changed in terms of the types of data available for analysis, the sources for such data, the ways in which researchers acquire and analyze it, the technologies used, the industry players, and the regulatory environment, to name a few. Of special note is the interest in moving beyond text to include the broader category of unstructured data (text, images, audio, and video) and the expansion of potential sources beyond social media to include, for example, survey open ends, focus group transcripts, call center interactions, and more. At the same time, the software tools for analyzing these types of data have grown in number and capabilities. The purpose of this document is to update ESOMAR's guidance to better reflect current practice in market, opinion, and social research and data analytics.
2015 was a decisive year in Europe. Hundreds of thousands of refugees arrived from war-torn Syria and beyond, walking their way through the Balkans into the EU. The largest mass migration in Europe since the 1940s brought significant changes to the continent's politics, media and public discourse. The Budapest-born financier George Soros's Open Society Foundation (OSF) sought insight into the shifting public sentiment on the refugee crisis in his own country. As the world's media descended on Budapest's Keleti Station, we worked with the OSF to form cogent strategies on Hungary's new 'illiberal' state. Insights from our human-based qualitative approach to social media informed important human rights policy, discovered unexpected threats, and promoted open society.
This guideline supports ESOMAR's consistent position to maintain a clear distinction between market, social and opinion research and marketing and PR activities. Recognising that online research generally, and social media specifically, is continually evolving, this guideline conveys ethical and professional principles rather than being prescriptive about methodology. Social media data often includes personally identifiable information. Most regulations in this area were developed before it was possible for one person to communicate with many on a publicly accessible online platform. Updates in privacy and data protection laws are still being developed and often lag changes in practises that have become generally accepted. This guideline is based on the principles underlying relevant laws and regulations presently in operation, especially with respect to data protection and intellectual property. However it also aims to propose pragmatic solutions that work within the spirit of existing laws and the ICC/ESOMAR Code, while aligning with currently accepted usage of online information around the world.