This document covers the take away learnings from a string of experiments in which we took a high-level approach to incentives. They focus on discovering the best practices of motivation in these rapidly developing markets, specifically Africa, with the ultimate goal of understanding panelist behaviour to find broad strategies that can be honed and maintaining happy panelist. We hope to share some of the insights we have gained and encourage the use of experimentation of mobile surveys.
Regular research in twenty ânon-westernâ but ânewâ European countries helps decision makers at top political levels (European Union parliament) analyse and better understand the opinion of the general public in their respective countries with regard to their standard of living confidence in the economy respect of human rights and development of democracy evaluation of the European and NATO-membership their respective advantages and disadvantages overall image and evaluation of the European Union and the ways they inform themselves about the âwestâ. In the ten candidate countries of central Europe a parallel study was run with some of the same questions amongst decision makers and opinion formers (1996-1997) thus completing the picture perfectly. Some remarkable differences could be noticed from 1990 on. This paper shows how the results were and are used by politicians and social and economic organisations and put into practice and is an excellent example of how to solve problems (or prevent them) by using data collected through specific market research in emerging markets.
This paper analyses the findings of a survey evaluating Ihe nature and exlent of poverty in Britain, and compares them with the results of a similar survey conducted in 1983. It provides readers wilh insight into social change under the premiership of Mrs. Thalcher, based on an original survey methodology. In February 1983 Market & Opinion Research international (MORI) conducted the first explicit national survey of poverty for fifteen years, as the basis of the award-winning television series lireaiiline Britain, made by London Weekend Television (LWT). This survey developed the pioneering approach of Professor Peter Townsend, which argued that poverty is a relative phenomenon which is most appropriately measured by variations in living standards and styles. The two significant developments made in the Breadline Britain survey incorporated the first attempt to reflect the publicâs own criteria by evaluating which items - from a wide-ranging list covering diet, heating, household amenities, social activities, and clothing - the British public consider to be necessities to which everyone, regardless of economic status, should be entitled. Second, it differed from Townsendâs work by distinguishing taste from deprivation per se. In 1990 the survey was updated. This new survey formed the backbone of a series of television programmes entitled Breadline Britain 1990s. transmitted in April and May 1991. There were three important methodological developments in the 1990 study. First, the list of items was extended, to include a number of luxury goods. Second, the survey explored the adequacy of provision of public services, and the quality of the environment in which respondents live. Third, we included a booster sample of people living in deprived urban areas in order to be able to analyse the findings of particular demographic sub-groups in more detail than the national sample would permit. The findings reveal a high level of agreement about minimum living standards across all sections of the community, and that the upward trend in living standards in the 1980s has led to higher expectations of what people should be entitled to expect. The survey also establishes the extent of deprivation in Britain today. In a country with 55 million people some 7 million go without essential clothing, while around 10 million cannot afford adequate housing, due to financial hardship. One person in five lacks three or more of the items which most people consider necessities. The paper describes how the findings have been publicised and have fed in to the debate on the inner cities, and concludes by showing how survey research can play a valuable role in the field of social policy.
For our initial evaluation we undertook a discriminant analysis to see if the age groups varied from one another with respect to attitudes towards living. The main objective of this phase was to compare the attitudes of the respondents towards living ten years ago to their attitudes today to see if identical age groups have changed their position in discriminant space, and when yes, then in which direction.
For our initial evaluation we undertook a discriminant analysis to see if the age groups varied from one another with respect to attitudes towards living. The main objective of this phase was to compare the attitudes of the respondents towards living ten years ago to their attitudes today to see if identical age groups have changed their position in discriminant space, and when yes, then in which direction.
The paper is concerned with the development and modification of techniques to assist in the redefinition of housing standards in England and Wales. The paper primarily reports on original research which has been conducted to assist in this redefinition using people's own views of what is, and is not, relevant in redefinition.The paper reports on qualitative and multi-stage pilot work which was conducted. Out of this was developed a game which respondents played on behalf of themselves and their family.
For some years - and in many countries - an attempt has been made to become acquainted with the financial aspirations of individuals and to measure their psychological needs. In order to do this, the same question is regularly asked of samples of the population and the responses, which become meaningful through a comparison of the results of repeated surveys, are studied. But the answers thus obtained are difficult to analyse. Actually, a diversity of factors determine them and it is a tricky job to isolate their respective effects. Also, the availability of such a long series of statistical data such as those which IPOP has is bound to provide a great deal of information to those studying problems of this kind.
Therefore the system of buying-power-class is frequently employed today. By this method of classification the social level is no longer considered alone; chosen as additional characteristics are standard-of-living/manner combined with financial possibilities - and in all cases those of the entire family. In our times of boom and ever more strongly noticeable equalisation of living standard, the above mentioned characteristics no longer fulfil the requirements of an informative analysis which serves the practice. We seem therefore brought to the point of trying in the analysis to differentiate the various consumer groups and their attitudes according to a new point of view. The attitude toward the way of life , the readiness to try new things, and not least, the manner of conducting life with regard to nourishment and social manners (for example sociability, conformity to leading fashions of all kinds, etc.) may all be especially consequential for the research of development tendencies of opinion, but also as characteristics of group opinion for the analysis of consumption standards. We also want to define these groups as socio-psychological ones.