Nearly two years since the outbreak started, the global market continues to witness dramatic shifts across industries from technology, entertainment, travel, to healthcare.During the pandemic, consumer made choices which saw online channels, click to collect and same day delivery and set-up, replace or supplement traditional offline / physical channel buying. Will these be permanent or transitory just like the reported status of inflation: Smartphone case studyHow do consumers evaluate different industries and brands in terms of how they responded to COVID-19? Does sustainability, being environmentally friendly matter?Supply chain management issues and shortages may be the new conundrum. How are industries communicating with customers?How are Communication Service Providers, Consumer Electronic brands, Automotive companies reacting and innovating?
The intensive development of productive forces leads to permanent quantitative and qualitative changes in the market relations. In the sphere of tenders the changes occur not only in the dynamics of the development and of the selling conditions, but also in the assortment of the goods offered. In the sphere of demand, the volume and assortment of demand is also showing a developing tendency. In order to be successfully included in the market in present conditions of production it is of essential importance for every enterprise not only to know these developments but also to know their relevant factors. The enterprises should not be indifferent to the conditions, by whom and how it is going to be supplied and with the means of production because this affects the production costs, the quality and the selling of its products, thus affecting its income and prosperity. Therefore there arises the need for study and research of the phenomena on the supply market.
The need for more accommodation does not, however, mean the creation of just any accommodation anywhere. It means the provision of sufficient accommodation of the right type in the right place. The extent and type of additional capacity required may well vary widely between different localities. If the development of accommodation facilities is to be efficiently planned, therefore, detailed information is necessary upon the current demand and supply and probable future trends in each locality. In many cases, this information is not available to planners in any form. It is in the provision of this information that industrial market research techniques can make a valuable contribution. This paper is concerned with the development of a methodology which will yield the required information on how much? of what? where?