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Videos
Research Means Change For Africa
While the world s media continues to show Africa as a region of conflict, terrorism and sharp poverty, and artoffers us glimpses of Africas breathtaking landscapes, amazing fauna and luxurious flora, research reveals thereal face of Africa: the true...
Catalogue: Congress 2022: 75th Anniversary
Author:
September 23, 2022
Videos
Business Presentation Black Swan - What if we could predict what consumers truly want?
Catalogue: Congress 2022: 75th Anniversary
Author:
September 23, 2022
Videos
Lunch Discussion 75 Innovations in MR
Catalogue: Congress 2022: 75th Anniversary
Author:
September 23, 2022
Videos
Algorythms for Glocal Effectiveness
Unlike love stories, where the plot initially unfolds in a joyful and colourful mood, this business case takes placein the middle of harsh pressing forces. The first of those is a challenge our industry has been debating forseveral years now:...
Catalogue: Congress 2022: 75th Anniversary
Author:
September 23, 2022
Videos
The End of Dinosaur Advertising: Measuring Brand Effects Today
Marketeers are challenged to choose the right methods to quantify the long-term impact of brand on sales.In this paper Nepa, together with IKEA Canada, explores how marketing mix modelling (MMM) analysis canbe improved to incorporate long-term media...
Catalogue: Congress 2022: 75th Anniversary
Author:
September 23, 2022
Videos
Flip the Coin
A whopping 190 million Indians (15% of the Indian population) are e-tail customers. Flipkart is a pioneer and aloved brand in India across Metro and Tier 2 cities. Growing at an exponential rate, the market value of the ecommerce industry in India is...
Catalogue: Congress 2022: 75th Anniversary
Author:
September 23, 2022
Research papers
Flip the Coin
A whopping 190 million Indians (15% of the Indian population) are e-tail customers. Flipkart is a pioneer and aloved brand in India across Metro and Tier 2 cities. Growing at an exponential rate, the market value of the ecommerce industry in India is...
Catalogue: Congress 2022: 75th Anniversary
Author: Priyanka Bhargav
Company: Flipkart Internet Pvt Ltd
September 23, 2022
Research papers
Adding up to Survival
In the fight against climate change, the holy grail is net zero carbon emissions. Reaching net zero by 2050will require dramatic, tangible changes for which Canadians are ill-prepared. At the same time, the challengeof biodiversity loss risks being...
Catalogue: Congress 2022: 75th Anniversary
Authors: Sarah Roberton, James Boothroyd
Companies: Environics Research Group Ltd., EcoAnalytics
September 23, 2022
Research papers
