The need for agile insights has accelerated and companies are investing in strategies that will help them evolve just as quickly as the world around them. This has meant bringing more research in-house, and implementing research technology and methods that deliver answers for the business faster.In a Q&A-style conversation with SurveyMonkey's Market Research GM, Priyanka Carr, discover what lies ahead for market researchers in the coming year and how they can adapt to the changing environment.Key learning objectives:- How research & insights teams large and small can adopt agile research strategies- What trends and technologies are enabling the shift to agile market research- What this means for insights professionals, and what new skills will be necessary to be successful in the research field in 5 years.
Winning with trends by understanding current trends and predicting trends before they occur can be used to launch an on-trend product in the market, prepare the innovation pipeline to help businesses gain market share in the category and drive growth.
Winning with trends by understanding current trends and predicting trends before they occur can be used to launch an on-trend product in the market, prepare the innovation pipeline to help businesses gain market share in the category and drive growth.
This paper deals with problems encountered in trying to fit mathematical line projections to the trends of available data and in combining these projections into an objective forecast of the most probable developments which may effect retail trade over the next ten, twenty and thirty years. The paper describes how various problems were overcome and how progress was made towards developing the projections into a form suitable for a computer programme and continuous revision. This paper deals only with the development of a method to produce a long term forecast of the grocery and provision market, with two specific uses: 1. To discover what economic levels will result if all projected trends continue unchanged; and 2. to be modified as soon as there is a change in the current trend of any of the projected component series.
This paper reviews the present state of market research and forecasting for the chemical industry; with particular reference to trends in its use and to current efforts to develop scientific techniques for use in the most difficult part of the art : long term forecasting. The techniques discussed are end-use analysis (including the use of sampling), trend projection and econometric forecasting; the discussion of trend projection is illustrated with case histories based on time series, for industrial materials, of 45 to 164 years duration.