As consumer attitudes and behaviours continuously evolve, trends provide a framework for labelling, structuring and understanding these changes. when they are well observed, validated and communicated, trends become a powerful tool for stimulating consumer centric business growth.Yet too often trends fail to act as the growth catalyst that they should be. a lack of clarity, unstructured thinking, insufficient evidence and turgid delivery can all constrain trends work. This paper outlines our approach to creating a trends programme that has really inspired business growth within Nestlé.
This paper outlines how consumer trends information can help manufacturers in developing and implementing strategy. it also details how this information needs to look beyond the issue directly at hand that is, to look both at what else competes for consumers attention, and at where trends are likely to move in the future. examples are provided from the gfK global food, drink & Well-being Monitor a partnership between Kraft and gfKnop of the type of insights that can be provided and the actions that can be taken by manufacturers in response
In this respect, one could say that the main purpose of modern market research is also in fact to develop pronouncements for governments and business about what will happen in the future. Providing insights into markets and the motivation of customers is all very well but it is much more meaningful if solid and reliable contributions can also be supplied which can generate foresight and plausible visions of the future. Timing is of the essence here - when will what actually happen? Predictions without any indication of timing are not of great value. We shall start this year with both feet on the ground. In addition to discussing the outlook for the industry in 2006 we shall also attempt to provide an update of the characteristic trends.
Throughout the world health care systems are stressed, and have developed different approaches and answers to solve the problems. This paper describes the upcoming trends and solutions in the healthcare system and which experts expect for the sixth Kondratieff economic cycle. Nine mega-trends were identified, similar in the United States and Germany even though the health care systems are different. The results are based on secondary analysis and in-depth face-to-face interviews with 125 experts and opinion leaders in the United States and Germany.
Consumers must continue to adopt new technologies in order for the promise of 'convergence' to be realized and to continue driving the engines of the world's major economies. This presentation uses the 'Diffusion of Innovations' model to explore the concept of new technology adoption by consumers, in light of recent reports that the Early Adopters are becoming fatigued with the fast-paced rate of technological change. By examining Early Adopters of new technologies from a number of countries, an understanding can be gained of whether fatigue has set in, how, and why.
This paper, drawing on both historical analysis of various aspects of the market research industry, together with original global research, addresses the issue of whether the market research industry will continue to follow our historic pattern of steady evolution, or indeed whether we are at the gateway to dramatic change for our industry.
Is there a Hispanic Internet model? Do Mexicans behave the same as Hispanics in the United States or Spaniards in Europe? Are there any correlations between culture and online behavior? How much do the socio-demographics of a country affect online behavior? This paper presents the results of home-based panel research in Mexico, Spain, and Hispanics in the United States to identify correlations in demographics and trends in behavior that may indicate a Hispanic Internet model.