Tag: "Typological Studies"

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Research papers

Comment on A. Winkler & C. Ragnitz's paper

Catalogue: Seminar 1968: Operational Research In Marketing
Date: November 1, 1968
Author: Jean Quatresoozi

Research papers

The problems of market segmentation

Catalogue: The European Marketing Research Review 1967
Date: August 1, 1967
Authors: Jean Lignel, Andre Cadet

Research papers

Qualitative typology and its significance in market analysis

Catalogue: ESOMAR/WAPOR Conference 1965
Date: June 15, 1965
Authors: Herbert Steiner, Lothar Neffe, Maria Rita Girardi

Research papers

Is the tree-test applicable as auxiliary mean for poll-research?

Catalogue: ESOMAR/WAPOR Conference 1963
Company: Institut für Demoskopie Allensbach GmbH
Date: June 15, 1963
Author: Erp Ring

Research papers

Analysis of population characteristics

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Date: September 3, 1962
Author: Alain Blochet

Research papers

Consumers typology (French)

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Date: June 15, 1962
Author: Mary Zeldenrust-Noordanus

Research papers

Consumers typology

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Date: June 15, 1962
Author: Mary Zeldenrust-Noordanus

Research papers

Analysis of population characteristics (French)

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Date: June 15, 1962
Author: Alain Blochet