This paper describes a research study conducted for a Canadian University to investigate the student choice process. The paper presents the methodology and the findings of this study and illustrates how such findings can be used to: 1) establish corporate image strategies for universities; 2) define target groups within student segments; and 3) develop a more effective communications strategy.
Based on her research on empathic skill levels of 464 professional advertising communicators and 515 students of advertising and marketing, this author believes that lack of empathic skill training is one of the âvoidsâ in marketing training today. In cooperation with Professor Elizabeth Williams trained counseling and clinical psychologist on the faculty of Suffolk University, Auer is currently conducting what is probably the first known pilot experiment in a U. S. university designed to train graduate marketing students in empathic skills. What the implications of this experiment may be for consumer oriented, socially responsible marketeers is explored by the author.
Choice of topics closely related to urgent, rather non-political problems. Opinion research confined until recently to students of various levels, including university. Selected research projects carried out: Impact of the mechanisation of Turkish agriculture, major issues of local and provincial government, Turkish public opinion toward U.N. charter, Cyprus seen through the light of the Turkish press, problems of urbanisation, slum areas and bidonville studies, study of pre-industrial area designated to become major stell plant (Eregli study) value judgement of Turkish university students, leisure time activities of Turkish students, mass media habits of Turkish students, market research on shoe industry, olive oil consumption, sale quota of various gasoline companies such as Mobil, Shell, etc. Adjustment and values problems and integration of immigrants from Bulgaria.