Within the Marketing research area CFRO has been specialising in survey data processing, and in sophisticated data analysis. Having no field interviewers, CFRO did not manage the data collection process.
Within the Marketing research area CFRO has been specialising in survey data processing, and in sophisticated data analysis. Having no field interviewers, CFRO did not manage the data collection process.
The 'paper' which we are presenting is not really a paper at all - it is largely a compilation of video recordings illustrating consumers talking about holidays, and their response to a selection of holiday advertising. This written paper is designed to provide a background to the video film, and set it in context.