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Tag: "Weak Theory"

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Month

January

Year

1947

Month

March

Year

2021

Tag: "Weak Theory"

Magazines

Marketing and research today (November 1991)

Catalogue: Marketing and Research Today

Date: November 1, 1991

Author: ESOMAR B.V.

Research papers

Over-promise and under-delivery

Catalogue: Seminar 1991: How Advertising Works And How Promotions Work

Date: June 15, 1991

Author: John Philip Jones