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Research papers

Developing speech recognition applications for market research

This paper describes progress to date on a Government supported programme to evaluate the potential applications of Automatic Speech Recognition (ASR) to market and survey research. The paper reviews the growth of telephone research in Europe in...

Catalogue: New Monograph Series Vol.6: Market Research And Information Technology
Authors: Heather Piper, Bill Blyth
August 1, 1998
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Citation

Piper and Blyth (1998a, August 01). Developing speech recognition applications for market research. ANA - ESOMAR. Retrieved September 25, 2025, from


https://ana.esomar.org/documents/developing-speech-recognition-applications-for-market-research-5270


Research papers

Quality through technology

This paper however focuses on ways that CAPI (Computer Assisted Personal Interviewing) when linked with other technological developments can bring the same benefits to our operational departments. It describes how we can gain increased efficiency...

Catalogue: New Monograph Series Vol.6: Market Research And Information Technology
Author: Jon Hulbert
August 1, 1998
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Citation

Hulbert, J. (1998a, August 01). Quality through technology. ANA - ESOMAR. Retrieved September 25, 2025, from


https://ana.esomar.org/documents/quality-through-technology-5275


Research papers

The effect of computer-assisted interviewing on data quality

We start our review with a taxonomy of different types of computer-assisted interviewing and a discussion of data quality. Next we present a model of the factors that may lead to differences in data quality between computer assisted and traditional...

Catalogue: New Monograph Series Vol.6: Market Research And Information Technology
Authors: D. De Leeuw, Joop J. Hox, Ger Snijkers
August 1, 1998
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Citation

De Leeuw, Hox and Snijkers (1998a, August 01). The effect of computer-assisted interviewing on data quality . ANA - ESOMAR. Retrieved September 25, 2025, from


https://ana.esomar.org/documents/the-effect-of-computer-assisted-interviewing-on-data-quality-


Research papers

A new generation of CAPI

We hypothesized that differences between input techniques depend on whether an interviewer asks the questions and handles the computer or the interview is conducted as a self-administered interview. We therefore used this interview mode as a second...

Catalogue: New Monograph Series Vol.6: Market Research And Information Technology
Author: Gerd Meier
August 1, 1998
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Citation

Meier, G. (1998a, August 01). A new generation of CAPI. ANA - ESOMAR. Retrieved September 25, 2025, from


https://ana.esomar.org/documents/a-new-generation-of-capi


Research papers

CATI, CAPI and web interviews

The differences between the requirements for CATI CAPI CASI and now WWW interviewing are much smaller than the shared requirements. We infer that the principal investment for both software developers and users is the mechanism for presenting an...

Catalogue: New Monograph Series Vol.6: Market Research And Information Technology
Author: Iain MacKay
August 1, 1998
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Citation

MacKay, I. (1998a, August 01). CATI, CAPI and web interviews. ANA - ESOMAR. Retrieved September 25, 2025, from


https://ana.esomar.org/documents/cati-capi-and-web-interviews-5269


Research papers

Interactive PC technology in consumer panel research

This paper will discuss the technological evolution undergone by the ACNielsen household panel based on the integration of different tracking tools with the final objective of gaining a new insight to consumers' behaviour an insight that may...

Catalogue: New Monograph Series Vol.6: Market Research And Information Technology
Authors: Jennifer Hubbe, Renato Mannheimer
August 1, 1998
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Citation

Hubbe and Mannheimer (1998a, August 01). Interactive PC technology in consumer panel research. ANA - ESOMAR. Retrieved September 25, 2025, from


https://ana.esomar.org/documents/interactive-pc-technology-in-consumer-panel-research


Research papers

Introduction

Introduction to the ESOMAR monograph vol.6: "Market Research And Information Technology: Application And Innovation".

Catalogue: New Monograph Series Vol.6: Market Research And Information Technology
Author: Bill Blyth
August 1, 1998
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Citation

Blyth, B. (1998a, August 01). Introduction. ANA - ESOMAR. Retrieved September 25, 2025, from


https://ana.esomar.org/documents/introduction-5273


Research papers

Now you see it, now you don't

We are increasingly aware of the need for total quality management approaches in the more process-oriented aspects of market research such as data collection and tabulation. However, the way in which we communicate study findings to clients and the...

Catalogue: New Monograph Series Vol.6: Market Research And Information Technology
Authors: David Pring, Milton Vahue
August 1, 1998
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Citation

Pring and Vahue (1998a, August 01). Now you see it, now you don't . ANA - ESOMAR. Retrieved September 25, 2025, from


https://ana.esomar.org/documents/now-you-see-it-now-you-don-t-


Research papers

The use of the Internet as a data collection method

The purpose of this paper is to show how the Internet can and has been used commercially to conduct research. It also aims to provide guidelines for future studies.

Catalogue: New Monograph Series Vol.6: Market Research And Information Technology
Author: Pete Comley
August 1, 1998
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Citation

Comley, P. (1998a, August 01). The use of the Internet as a data collection method. ANA - ESOMAR. Retrieved September 25, 2025, from


https://ana.esomar.org/documents/the-use-of-the-internet-as-a-data-collection-method