Resources Library by ANA

Theoretical perfectionism in social research

The purpose of this paper is to discuss the theme "To what extent are there techniques which are specific to market research and to what extent are there techniques specific to 'social research'? What are the similarities and what are the...

Catalogue: Seminar 1977: Social Research

Authors: Simon J. Orton, Philip Crofts

December 1, 1977

Evaluating social persuasion advertising campaigns

The Central Office of Information is a common service agency which prepares publicity for many Government Departments. The paper is concerned with one part of the C.O.I's activity, namely the mounting of advertising campaigns on matters of social...

Catalogue: Seminar 1977: Social Research

Author: John A. Samuels

December 1, 1977

Actual problems of the migration for employment in Western Europe

Migratory workers and (increasingly) the members of their families who reside in the Federal Republic of Germany, have become a considerable social factor which does not always smoothly fit into the political, social and economic structures of the...

Catalogue: Seminar 1977: Social Research

Authors: Werner Brög, Michaela Voltenauer

December 1, 1977

Reflections on the competitive procurement procedure

This paper wants to point out the conditions for, and problems of social scientific research. Although conditions in the federal Republic of Germany are the paper's focal point, the paper also tries to pinpoint general political policies regarding...

Catalogue: Seminar 1977: Social Research

Author: Insegerd Scháuble

December 1, 1977

Re-interviewing in attitude surveys

A previous ESOMAR Paper on domestic energy saving discussed an experimental study in which were tested the predictive values of simple attitude statements. This present paper discusses a second experimental study which aims to test the usefulness of...

Catalogue: Seminar 1977: Social Research

Authors: Pamela Mills, Elizabeth H. Taylor

Company: KANTAR TNS Malaysia

December 1, 1977

Qualitative research into the anthelmintic market amongst cattle farmes

The Wellcome Foundation Limited intends to launch a newAnthelmintic Drench named 'Systamex' in 1978.This drench is appropriate for both cattle and sheep andaccordingly, a number of advertising concepts have beendeveloped, some of which are more...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

December 1, 1977

Policy research and care of the elderly

The Government has now enunciated its alternative; its present policy is to depend increasingly on 'community care'. The primary objective of the Department's policy on the care of the elderly is to enable old people to maintain independent lives in...

Catalogue: Seminar 1977: Social Research

Authors: Mark Abrams, Len J. Marchant

December 1, 1977

Research techniques as an aid to public participation in local government

Britain has been committed to public participation in Local Government planning since 1968. Few people were surprised by the initial reluctance of the British public to make use of their new statutory right to participate. However, ten years later,...

Catalogue: Seminar 1977: Social Research

Author: John O'Brien

December 1, 1977

Qualitative research on Elseve balsam & volume shampoo

L'Oreal is launching a new range of shampoos.At the time of the research, Elseve Balsam Beautyshampoo was currently advertising on-air and theElseve Balsam Volume Shampoo was launchedSeptember/October 1977. The objectives of the research reported...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

December 1, 1977