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Research papers

Evaluating the advertising revenue for a new title

The aim of this paper is to review a number of important aspects of this question, above all concerning incomes from advertisements.This paper consists of three parts: Part 1 offers a brief analysis of the readers market. The desire to achieve...

Catalogue: Seminar 1987: Publishing For Optimum Profit
Author: Hans van der Poel
November 25, 1987
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Citation

van der Poel, H. (1987a, November 25). Evaluating the advertising revenue for a new title . ANA - ESOMAR. Retrieved August 05, 2025, from


https://ana.esomar.org/documents/evaluating-the-advertising-revenue-for-a-new-title-


Research papers

Using a panel to redesign farmers weekly

The objective of this paper is to show how editorial research via a panel of farmers formed the cornerstone of the re-design of Farmers Weekly, the major weekly magazine catering for the agricultural market in Great Britain.

Catalogue: Seminar 1987: Publishing For Optimum Profit
Authors: John R. M. Thom, Adrian Gunzi
November 25, 1987
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Citation

Thom and Gunzi (1987a, November 25). Using a panel to redesign farmers weekly. ANA - ESOMAR. Retrieved August 05, 2025, from


https://ana.esomar.org/documents/using-a-panel-to-redesign-farmers-weekly


Research papers

Marketing research plan for the launch of Auto Oggi

This paper shows two interesting experiences in the Publishing World: 1. The possibility of "exporting" a successful Magazine from one country to another country;2. The validity of the marketing oriented approach already widely tested for Mass Market...

Catalogue: Seminar 1987: Publishing For Optimum Profit
Authors: Arnaldo Aisa, Luisa Pogliana
November 25, 1987
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Citation

Aisa and Pogliana (1987a, November 25). Marketing research plan for the launch of Auto Oggi. ANA - ESOMAR. Retrieved August 05, 2025, from


https://ana.esomar.org/documents/marketing-research-plan-for-the-launch-of-auto-oggi


Research papers

Changing the name of a newspaper

The 'Gelderlander' is the largest regional newspaper in the Netherlands. One of the major editions (circulation 36.000 copies) is distributed inthe city of Arnhem (20 kilometers to the north of Nijmegen) and its surrounding area. For historical...

Catalogue: Seminar 1987: Publishing For Optimum Profit
Authors: Filip van Dijk, Leendert van Meerem
November 25, 1987
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Citation

van Dijk and van Meerem (1987a, November 25). Changing the name of a newspaper. ANA - ESOMAR. Retrieved August 05, 2025, from


https://ana.esomar.org/documents/changing-the-name-of-a-newspaper


Research papers

Magazines covers

The main argument put forward in this paper is that covers are of vital importance in stimulating magazine sales and readership and that market research can contribute greatly towards making them more effective in their impact and communication. The...

Catalogue: Seminar 1987: Publishing For Optimum Profit
Author: Heather Mulholland
November 25, 1987
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Citation

Mulholland, H. (1987a, November 25). Magazines covers. ANA - ESOMAR. Retrieved August 05, 2025, from


https://ana.esomar.org/documents/magazines-covers


Research papers

A new look at a popular women's weekly

This paper traces the research conducted between July 1985 to September 1987 to assist in the reshaping of Woman's Realm, a popular U.K. women's weekly magazine. In 1984 circulations were falling year on year making it increasingly difficult to...

Catalogue: Seminar 1987: Publishing For Optimum Profit
Author: Simon Godfrey
November 25, 1987
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Citation

Godfrey, S. (1987a, November 25). A new look at a popular women's weekly. ANA - ESOMAR. Retrieved August 05, 2025, from


https://ana.esomar.org/documents/a-new-look-at-a-popular-women-s-weekly


Research papers

Editorial research on a syndicated basis

Editorial Research carried out on behalf of a single publication or some publications belonging to the same publisher is well known. Syndicated research for advertising purposes - media planning and selling media space - is well known too, but the...

Catalogue: Seminar 1987: Publishing For Optimum Profit
Author: Sigurd Bennike
November 25, 1987
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Citation

Bennike, S. (1987a, November 25). Editorial research on a syndicated basis. ANA - ESOMAR. Retrieved August 05, 2025, from


https://ana.esomar.org/documents/editorial-research-on-a-syndicated-basis


Research papers

Goelette II

Goelette II, which succeeds to Goelette I, is a sales forecasting system for dispatching at the time of each issue MARIE-CLAIRE Group magazines into the distribution network of the "Presse en France". The primary objective of the system is to keep an...

Catalogue: Seminar 1987: Publishing For Optimum Profit
Authors: Gilbert Haas, Gilles Santini
November 25, 1987
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Citation

Haas and Santini (1987a, November 25). Goelette II. ANA - ESOMAR. Retrieved August 05, 2025, from


https://ana.esomar.org/documents/goelette-ii


Research papers

Sports coverage in daily newspapers

This report covers our findings on peoples’ use, views and opinions of the sports coverage of the Daily Express and its three main rivals - the Daily Mail, the Daily Telegraph and the Daily Mirror (plus in Scotland, the Daily Record)....

Catalogue: Seminar 1987: Publishing For Optimum Profit
Author: Iain McLellan
November 25, 1987
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Citation

McLellan, I. (1987a, November 25). Sports coverage in daily newspapers. ANA - ESOMAR. Retrieved August 05, 2025, from


https://ana.esomar.org/documents/sports-coverage-in-daily-newspapers