Resources Library by ANA

The effects of publicity against heroin abuse

This paper describes a programme of research used to develop a campaign against heroin abuse in the UK and to evaluate its effects among young people and parents. The effects of the campaign in interaction with surrounding publicity and resultant...

Catalogue: ESOMAR Congress 1987

Authors: Fenella Tayler, Tony Twyman

September 1, 1987

The public as a prophet findings from continuous survey research and their importance for early diagnosis of economic growth (German)

Ever longer time-series trends in survey research are increasingly opening up opportunities to determine covariance and formulate hypo- theses about causality through analysis of the connections with other data from company statistics, from media...

Catalogue: ESOMAR Congress 1987

Author: Elisabeth Noelle-Neumann

Company: Institut für Demoskopie Allensbach GmbH

September 1, 1987

The use of high quality software and inexpensive apparatus for high tech research service

This paper describes a pragmatic approach to the adaptation of the very advanced market research systems implemented in the United States to the smaller markets which predominate in Europe. The research service we speak of is based on the use of...

Catalogue: ESOMAR Congress 1987

Author: Goos Eilander

Company: Burke, Inc.

September 1, 1987

Turning data into information a new generation of integrated consumer research

The shape of the future of European market measurement research services is in the process of appraisal and change. Not least, this is because of the potential impact of technology driven services, originating in the U.S.A. Such services...

Catalogue: ESOMAR Congress 1987

Author: Bill Blyth

September 1, 1987

A new way of predicting design acceptance

The design orientation is defined by the psychological importance which the particular product has for the consumer as well as by individual style preferences. This way you get types whose design preferences are specific enough to differentiate...

Catalogue: ESOMAR Congress 1987

Author: Wulf Schlund

Company: ISM GLOBAL DYNAMICS GmbH

September 1, 1987

Qualitative research in the US and the UK

This paper presents an overview of qualitative work as it is carried out in the US and the UK and explores differences in philosophy, style and operation between the two countries. To lend weight to these observations, the paper also provides results...

Catalogue: ESOMAR Congress 1987

Author: Malcolm Baker

September 1, 1987

A second generation of multivariate analysis contribution and applications for marketing research

A second generation of multivariate methods is now available for marketing research. This article: shows the specific characteristics and possible links of the second generation methods of multivariate analysis with the traditional first generation...

Catalogue: ESOMAR Congress 1987

Author: Pierre Valette-Florence

September 1, 1987

Advertising strategy and media mix under control (French)

In this line, we have designed a large research programme, SESAME, which started in France last February, supported by media and advertisers. This programme will provide tools for media mix, through measuring the value of each main medium for each...

Catalogue: ESOMAR Congress 1987

Author: Marc Vincent

September 1, 1987

Thresholds in brand awareness (French)

Despite the status of brand awareness as a major advertising objective, there is actually little recent literature on the behavior of brand awareness and its dynamics. The statistical analysis of a large set of data allowed us to identify some...

Catalogue: ESOMAR Congress 1987

Authors: Jean-Nöel Kapferer, Gilles Laurent

Company: IFOP

September 1, 1987