Resources Library by ANA

ESOMAR and GRBN joint Webinar: Using incentives and sweepstakes in international online research

This webinar takes that guidance and explains in further detail what every researcher should know about incentives and sweepstakes. Expert speakers will guide you through the key issues for professional best practice, how to avoid some of the legal...

Catalogue: Webinars 2016

Authors: Mario Callegaro, Enrique Domingo de Bias, Debrah Harding

June 15, 2016

ESOMAR breaking news

Some news on the ICC/ESOMAR Code on Market, Opinion and Social Research and Data Analytics.

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories

Author: Finn Raben

June 15, 2016

Fit for purpose

Today's researchers have more ways than before to collect useful data, yet most of us specialize in only one or two methods. And so we squeeze the client's problem into our solution.The University of Georgia's recently revised Principles of Market...

Catalogue: Webinars 2016

Author: Pete Cape

June 15, 2016

Clipboards, calls and focus groupies

The industry view of the public perception of the market research industry often comprises of people standing around in shopping centre's with clipboards. As the gap between brand and consumer has shortened enormously in the last decade, is this...

Catalogue: Congress 2016: #WOW

Authors: Luke Sehmer, Melanie Courtright

June 15, 2016

Datactionable!

In a typical segmentation study, segments are identified that differ in terms of their needs, attitudes or behaviours. However, these segments rarely differ on demographic or firmographic variables that exist on a customer's database(s). Thus, it is...

Catalogue: Big Data World 2016: Understanding People Through Smart Data

Author: Michael Patterson

Company: RADIUS Global Market Research

June 15, 2016

Research as a customer service

SkyTeam, one of the largest international airline alliances, launched a pilot customer centricity project for their key product - SkyPriority. The pilot project used an innovative approach designed to evoke a feeling of customer centricity through...

Catalogue: Congress 2016: #WOW

Authors: Annelies Verhaeghe, David van Dongen, Farrell Styers, Pieter De Vuyst

Company: InSites Consulting

June 15, 2016

Shaping the future (Spanish)

Shaping the Future might at first glance seem to be a study of macro forces and trends. Nevertheless, its objectives were much more challenging. We set ourselves the challenge not just of finding new frames of reference to consider the future, but...

Catalogue: Latin America 2016: Research Renovation

Authors: Rosaline Hester, Daniel Castejón

June 15, 2016

Generational effects in market research effectiveness

There is a growing belief in the marketing industry that traditional market research tracking methods are less predictive of millennial behaviour than for that of older generations and that Millennials can best be understood and measured by their...

Catalogue: Congress 2016: #WOW

Authors: Seth Duncan, Kelley Sternhagen

June 15, 2016

Authentic amplification or echo chamber?

It's not an 'attention economy' we live in, it's an 'engagement economy'. Engagement is what leads to impact on brand perceptions, yet most brands are still aiming for 'likes' and 'shares' in their social activation. To help brands activate, social...

Catalogue: Asia Pacific 2016: Get Connected!

Author: Anne Rayner

Company: KANTAR TNS Malaysia

June 15, 2016