Resources Library by ANA

Revue Française du Marketing (Septembre 2015)

En cette rentrée de Septembre 2015, l'agitation des marchés financiers reflète ledésarroi des analystes financiers inquiets de la dette publique des états européens, duralentissement de la croissance en Chine et de l'entrée en...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

September 1, 2015

Globally irrational, locally rational?

Behavioral economics(BE) has been a big trend in market research and as it spreads across the globe, we need to consider whether we're as irrational as we seem to be. Insights from BE are often portrayed as universal human tendencies despite the fact...

Catalogue: Asia Pacific 2015: Asia Means Business

Author: Elina Halonen

June 15, 2015

Measuring pricing power of a global brand in an Asian market

The Emerging Markets house the bulk of human populace, with China and India alone accounting for about 30% of the world's population. As these markets have developed and per capita income has risen in many of these countries, they have become growth...

Catalogue: Asia Pacific 2015: Asia Means Business

Authors: Venu Gorti, Ruchira Jain, Don Sexton, Kamal Sen

June 15, 2015

The emergence of "I" in Indonesia

This presentation exmines if marketing, advertising and social media are encouraging more individualistic expression within Indonesia (which has been traditionally conformist and affiliative), and what this means for marketers, advertisers and...

Catalogue: Asia Pacific 2015: Asia Means Business

Authors: Monica Cravenetya, Satish Pai

Company: Deka Marketing Research

June 15, 2015

ESOMAR/GRBN online sample quality guideline (Arabic)

With the emergence and general acceptance of online samples for market, opinion, and social research comes a responsibility to measure and ensure the quality of research results using such samples. A number of concerns about sample quality have been...

Catalogue: ESOMAR Codes And Guidelines

Authors: ESOMAR B.V., GRBN B.V.

June 15, 2015

Connecting with women in conservative societies

While there are many theories on high usage of Internet and Social Media amongst women in Saudi Arabia, very few actually examined the practical implications of such usage. Through usage of a customized online platform, we were able to conclusively...

Catalogue: MENAP Forum 2015: Leading Transformation

Authors: Amit Sahni, Kristin Thrane Hart

Company: FeedBack Market Research

June 15, 2015

Cracking the e-shopper code

Consumer and media landscape in the UAE is changing like never before and technology is paving the way for this smart evolution. Today, consumers are more connected and they experience brands and products from a completely different perspective with...

Catalogue: MENAP Forum 2015: Leading Transformation

Authors: Fahad Ali, Ravi Shekar

June 15, 2015

Digital natives (Portuguese)

Millennials were born in an era where the internet was already part of their lives. They move fluidly and implicitly between multiple devices to stay constantly connected. Facebook commissioned a study from global research agency ComScore to...

Catalogue: Latin America 2015: Carnival of Insights

Authors: Gabriel Gontijo, Rads (Radheeka) Jayasundera

June 15, 2015

Emerging trends in the use of Big Data in research

This presentation will showcase the following four trends:Combining Big Data Analytics with Third party Research:Combining enterprise big data analytics with market research produces very powerful results. This fills up the gaps in data availability...

Catalogue: Asia Pacific 2015: Asia Means Business

Author: Himanshu Jha

June 15, 2015