Resources Library by ANA

Against all odds!

The challenge of establishing a leading brand in terms of market share and pharmacist recommendation in the OTC segment of pain relievers proves to be the ultimate task for marketing and market research: the coping strategies of sufferers seemed too...

Catalogue: Global Healthcare 2010: Trends And Innovation Booster

Authors: Dirk Frank, Marcus Neureiter

Company: GSK

March 3, 2010

Healthy business

Forecasting of new pharmaceutical products is in the midst of a revolution. Good forecasts must increasingly control for the impacts of health outcomes research, market access, pricing, and promotional response on usage and sales. Fortunately, the...

Catalogue: Global Healthcare 2010: Trends And Innovation Booster

Author: Kenneth L. Sobel

March 3, 2010

We learn patients benefit

Philips Healthcare engaged BrainJuicer to set up a project in which patients with serious pulmonary conditions were able to share their experiences. This case study demonstrates the use of an innovative methodology: a project within a multi-client...

Catalogue: Global Healthcare 2010: Trends And Innovation Booster

Authors: Laurent Verard, James Kennedy

Companies: BrainJuicer, Philips International

March 3, 2010

Revue Française du Marketing (Mars 2010)

Le numéro se présente en trois parties. La première aborde la question des principes,c'est-à-dire des relations entre morale, éthique et déontologie (Calvez);la crise de la citoyenneté à travers l'information individuelle ou...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

March 1, 2010

Research World (February 2010)

This issue presents a 360 view of the market research industry – from the outside looking in.

Catalogue: Research World 2010

Author: ESOMAR B.V.

February 15, 2010

Research World (January 2010)

Read about what the industry has learned from the recession and what 2010 holds for consumers, advertisers and researchers.

Catalogue: Research World 2010

Author: ESOMAR B.V.

January 15, 2010

Revue Française du Marketing (Décembre 2009)

Ce numéro termine l'année 2009, qu'on ne retiendra pas comme l'une des plus fastespour nos activités, traditionnellement liées de publicité et de recherchecommerciale. Pourtant, la rencontre de situations nouvelles, le sentimentde...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

December 1, 2009

Research World (December 2009)

Consumers and their values have changed; the way in which brands need to interact with them has changed; and research has changed. Some of these changes were in the works prior to the recession, but what is clear is that the downturn provided a huge...

Catalogue: Research World 2009

Author: ESOMAR B.V.

December 1, 2009

Mind games

This paper is aimed to showing ways to enrich and refine our research approaches based on these findings. In addition, a way to actually measure the differences between 'real behaviour' and 'cognitive answer' is examined as well as a way to measure...

Catalogue: Qualitative 2009: The Evolving Human

Authors: Michael Wittenberg, Hans-Bert Matoul, Stefan Hagl

Company: Happy Thinking People

November 23, 2009