Resources Library by ANA

Contributions of synaesthesia to fragrance branding

This paper describes the contribution of synaesthesia to fragrance branding, including experimental evidence that branding adds significantly to the experience of fragrances through the mechanisms of synaesthesia. Fragrances not only stimulate the...

Catalogue: Fragrance 2007

Authors: Peter Cooper, Brooke Binder

Company: QRi Consulting Ltd.

November 14, 2007

Temporal dominance of sensations

The temporality of sensations has been acknowledged in the food industry and for a long time as a potential key driver of liking. However, no practical method was available until now for tracking down such a temporal sensory signal simultaneously on...

Catalogue: Fragrance 2007

Authors: Brieuc de Larrard, Sandra Corneau

Company: Symrise AG

November 14, 2007

Let the product talk

at LVMH, Product insight has successfully contributed to several types of problematics. two will now being explained: the launch of a new fragrance (Pucci for women) where the brief is to try and understand which juice should be chosen to meet best...

Catalogue: Fragrance 2007

Authors: Evelyne Rédier, Sandrine McClure

Company: Reperes

November 14, 2007

Touching smells, sniffing colours, tasting odours

This paper looks at two aspects of fragrances which roughly correspond to sociological and psychological perspectives.In the first section, it examines the sense of smell and the human experience (sensory and social) of fragrances.The second section...

Catalogue: Fragrance 2007

Authors: Alan Branthwaite, Luigi Toiati

Company: Focus S.r.L.

November 14, 2007

Likeability, liking is not enough

The purpose of this paper is to take stock of a very good friend of Market Researcher: Likeability.We are reviewing why it is our best friend through easiness and reliability, but also where we should be very careful if we do not want to be fooled....

Catalogue: Fragrance 2007

Authors: Agnès Fournier, Nathalie Yvert-Blanchet

November 14, 2007

Serpents with tails in their mouths

Picture the Garden of Eden and the Tree of Knowledge. Around this tree stand so many Eves qualitative researchers who revere, create and deliver knowledge. They look upon the apples that represent knowledge with a hunger to consume and appropriate...

Catalogue: Qualitative 2007

Authors: Anjul Sharma, Gareth Pugh

Company: Ipsos MRBI

November 12, 2007

Veni Vidi Vici

Our paper seeks to demonstrate the effects and effectiveness of a synergistic usage of two powerful yet passive research tools: Ethnography and Neuroscience. This means in practice that as researchers, we are frequently asked to offer methodology and...

Catalogue: Qualitative 2007

Authors: Neil McPhee, Peter Laybourne

Company: Fathom International Ltd

November 12, 2007

Joining the 4th dimension

Consumer Insights are the most important factors associated with effective product development. Qualitative research methods are well suited to understand the consumer, most importantly needs, dreams, desires and the feelings and provides the...

Catalogue: Qualitative 2007

Authors: Catherine Genter, Andera Gadeib

Company: Dialego AG

November 12, 2007

From mythmaker to gardener

We conceived a study in which we explored what makes people act, at the most fundamental level and, further, what makes people act on behalf of brands. In this paper, we'll explain what's behind an openness to act on behalf of brands, what needs this...

Catalogue: Qualitative 2007

Authors: Keith Navratil, Mitra Martin, Anita Black

Company: Hall & Partners

November 12, 2007