Resources Library by ANA

Innovation in estimation

Until 2005, the precision of radio audience indicators was estimated by formulae based on normality assumptions, which are not strictly verified in the case of empirical surveys with complex plans.In this context, a research programme was launched in...

Catalogue: WM3 2007

Authors: Joël Chaskalovic, Aurélie Vanheuverzwyn

Company: Mediametrie

June 3, 2007

Delivering the dream

The IPA TouchPoints Initiative, led by the UK communication agencies through their trade body, the IPA, was specifically designed to address the increasingly consumer centric, multi-media communications future and the subsequent lack of consumer...

Catalogue: WM3 2007

Authors: Lynne Robinson, Denise Turner

June 3, 2007

Emerging media VS. traditional platforms?

Separation of the main media categories ingrained in audience measurement is increasingly jeopardised by reality: affordable, easy-to-use communication and multi-media devices, maximising freedom of content and timing and often used on the go.The new...

Catalogue: WM3 2007

Authors: Manuel Daehler, Isabel Wenger

Company: Swiss Broadcasting Corporation

June 3, 2007

Lifestyles of the ad averse

This paper explores the attitudes and media behavior of consumers who claim to dislike advertising and therefore avoid their exposure to marketers' messages.From the findings a framework is proposed for evaluating advertising which strategists can...

Catalogue: WM3 2007

Authors: Grace Ann Bennett, Melissa Ross, Tom Willerer, Beth Uyenco

Companies: KANTAR TNS Malaysia, Microsoft

June 3, 2007

Project Apollo: Consumer-centric insights

The elusive, often hoped for and most desirous forms of data for most advertising researchers are single source data. Project Apollo has begun to deliver these data in the United States and we are all waiting with baited breath. Why? What is the...

Catalogue: WM3 2007

Authors: Donald Gloeckler, Leslie Wood

Company: Procter & Gamble

June 3, 2007

Measuring involvement with editorial content

This paper addresses the perennial big question about media, 'Which medium is most involving (at least among online, magazines, and print)?'However this question is framed in a more meaningful way by recognizing that involvement is a multidimensional...

Catalogue: WM3 2007

Authors: Bobby Calder, Edward Malthouse

June 3, 2007

The long media tail

This paper maps out how the media and advertising world is evolving and growing a Long Media Tail.It refers to advertisers and how they are approaching media communications in this new world and outlines what questions they have when making...

Catalogue: WM3 2007

Author: Sue Elms

Company: KANTAR TNS Malaysia

June 3, 2007

Angels and demons

This paper analyzes the current position of Latin Americans regarding the changing technological environment and their access to new communication media.Economic disparity among social groups makes possible the identification of groups with higher...

Catalogue: WM3 2007

Authors: Diana Arboleya-Comas, Roberto Lobl

Companies: KANTAR TNS Malaysia, IBOPE Inteligencia

June 3, 2007

Personal web spaces and social networks

This paper discusses the phenomenon of online personal spaces and what this means for business. Looking ahead, beyond Web 2.0, the wider implications of a networked world are considered.This paper incorporates new quantitative findings.

Catalogue: WM3 2007

Authors: Caroline Vogt, Stuart Knapman

Company: Microsoft

June 3, 2007