Resources Library by ANA

Research World (September 2005)

What would life be like without market research? Without social research and opinion research? Imagine that the profession, Was we know it today, had never been invented. What then? Industry annual turnover amounts to 21 billion dollars, around...

Catalogue: Research World 2005

Author: ESOMAR B.V.

September 1, 2005

ESOMAR Annual Market Study 2004

This report, that covers the 2004 market statistics, is the 17th report published by ESOMAR, but the first conducted in cooperation with EFAMRO. It is based mainly on information supplied to us by national market research trade associations, as well...

Catalogue: Global Market Research

Author: ESOMAR B.V.

September 1, 2005

Research World (July/August 2005)

Research World is devoting a considerable section of this summer’s issue to market research in the ‘lost continent’. In what some people may denounce as an unforgivable concession to business convention, we have taken a pragmatic...

Catalogue: Research World 2005

Author: ESOMAR B.V.

August 1, 2005

Revue Française du Marketing (Juillet 2005)

Avec ce numéro, nous offrons à nos lecteurs plusieurs études et recherches de stratégies d'entreprises dans les canaux de distribution.Les contributions abordent des thèmes très variés et concernent les nombreusesoptions...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

July 1, 2005

Family matters

The paper examines the attraction of television for viewers. Extensive qualitative research and close analysis of television viewing records highlight an important feature of television viewing behaviour: watching television with others.Family...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media and TV

Authors: Nelly Kalfs, Paul van Niekerk, Alfred E. Bronner

June 23, 2005

Television use by different generations of Internet users

Is time spent on the Internet at the cost of time spent in front of the TV set?In publications on the relation between Internet use and TV viewing, most analysts take only one point in time into consideration. This leads to misinterpretations.The...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media and TV

Authors: Marlies van Bergen, Paul van Niekerk

Company: GfK

June 23, 2005

Reincarnating TAM panelists to understand channel surfing

This paper records a continuation in a series of studies launched to appreciate TAM ratings in a holistic manner. Pure quantitative or qualitative studies often stop short of giving the user a complete understanding of viewing behavior, especially...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media

Authors: Akash Chawla, L. V. Krishnan, Sharan Sharma, Trevor Sharot

Companies: TAM Media Research, Nielsen

June 23, 2005

TV subscribers show some attitude

The attitudinal classification studied in this research shows a strong predictive validity in the segmented world of subscription channels. This predictive validity was assessed within the nationwide electronic audience panel in Mexico, which makes a...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media and TV

Authors: Héctor Matus Castellanos, Jose Domingo Mora

Company: IBOPE AGB Mexico

June 23, 2005

Appreciation scores!

Ster, in close consultation with MarketResponse Nederland BV and 2Gather, set up a study to measure the effect of the Television Context on advertising effects. The fieldwork was conducted by Intomart GfK.This paper discusses this study, providing an...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media and TV

Authors: Bas de Vos, Frans Kok

Company: MarketResponse Nederland BV

June 23, 2005