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Research papers

How electronic measurement is transforming the radio landscape in the United Kingdom

The paper provides the results of a national broadcast survey using electronic measurement in the United Kingdom compared against the results of the official diary-based Radio Survey. Special focus will be given to the commercial impact of the...

Catalogue: ESOMAR/ARF WAM Conference 2004: Radio
Authors: Bill Ridley, Kelvin MacKenzie
June 17, 2004
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Citation

Ridley and MacKenzie (2004a, June 17). How electronic measurement is transforming the radio landscape in the United Kingdom. ANA - ESOMAR. Retrieved August 03, 2025, from


https://ana.esomar.org/documents/how-electronic-measurement-is-transforming-the-radio-landscape-in-the-united-kingdom


Research papers

DIVA

Over seven successive years, 3,100 radio campaigns were studied.The findings and results of each campaign aggregated into the database enable the key factors for a successful radio campaign to be determined, the impact of future campaigns to be...

Catalogue: ESOMAR/ARF WAM Conference 2004: Radio
Authors: Anny Wuyts, Dirk Soetens
June 17, 2004
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Citation

Wuyts and Soetens (2004a, June 17). DIVA. ANA - ESOMAR. Retrieved August 03, 2025, from


https://ana.esomar.org/documents/diva


Research papers

Radio as a brand

This paper explores some of the strategies that have been developed and implemented to achieve this goal. It features an overview of the research undertaken to date that has underpinned the overall brand strategy. The strategy demonstrates a unified...

Catalogue: ESOMAR/ARF WAM Conference 2004: Radio
Author: Steve James
June 17, 2004
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Citation

James, S. (2004a, June 17). Radio as a brand. ANA - ESOMAR. Retrieved August 03, 2025, from


https://ana.esomar.org/documents/radio-as-a-brand


Research papers

In-store radio

The authors recently analyzed the local audience delivery patterns of a national television, magazine and IBN in-store radio buy in concert with a local broadcast radio schedule in 25 top Nielsen DMAs.The purpose of the analysis was to identify the...

Catalogue: ESOMAR/ARF WAM Conference 2004: Radio
Authors: Craig T. Gugel, Rob Wolf
June 17, 2004
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Citation

Gugel and Wolf (2004a, June 17). In-store radio. ANA - ESOMAR. Retrieved August 03, 2025, from


https://ana.esomar.org/documents/in-store-radio


Research papers

Is electronic measurement of radio compatible with today's consumer media lifestyles?

This study addresses a wide range of questions about the 'media lifestyle compatibility' of one radio meter - the portable people meter or PPM - for measuring consumers' use of radio throughout the day.Are the people who agree to join a PPM panel...

Catalogue: ESOMAR/ARF WAM Conference 2004: Radio
Authors: Robert H. Patchen, Beth Webb
June 17, 2004
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Citation

Patchen and Webb (2004a, June 17). Is electronic measurement of radio compatible with today's consumer media lifestyles?. ANA - ESOMAR. Retrieved August 03, 2025, from


https://ana.esomar.org/documents/is-electronic-measurement-of-radio-compatible-with-today-s-consumer-media-lifestyles-


Research papers

Over the net

This paper will cover two key steps in US radio syndicated audience measurement. One step is the first use of the internet in a production environment for any step of the measurement process, specifically the consent stage of the survey. The second...

Catalogue: ESOMAR/ARF WAM Conference 2004: Radio
Authors: Ed Cohen, Barbara O'Hare, Lester Jones
June 17, 2004
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Citation

Cohen, O'Hare and Jones (2004a, June 17). Over the net. ANA - ESOMAR. Retrieved August 03, 2025, from


https://ana.esomar.org/documents/over-the-net


Research papers

Developing the foundation for a new approach to understanding how media advertising works

Massive marketplace changes and several new research and analytical approaches have raised serious questions about 'how media advertising works' in the interactive, networked, global systems found in the 21st century media marketplace.Three new...

Catalogue: ESOMAR/ARF WAM Conference 2004: Cross Media
Authors: Don E. Schultz, Joseph J. Pilotta
June 16, 2004
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Citation

Schultz and Pilotta (2004a, June 16). Developing the foundation for a new approach to understanding how media advertising works. ANA - ESOMAR. Retrieved August 03, 2025, from


https://ana.esomar.org/documents/developing-the-foundation-for-a-new-approach-to-understanding-how-media-advertising-works


Research papers

Multimedia exposure and variations in consumer response

Multimedia reach and frequency applications are perhaps some of the most widely used tools in the media planner's analytic arsenal. These tools allow planners to craft media schedules using a variety of vehicles to reach a specific target audience a...

Catalogue: ESOMAR/ARF WAM Conference 2004: Cross Media
Authors: Craig T. Gugel, Tonya Deniz
June 16, 2004
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Citation

Gugel and Deniz (2004a, June 16). Multimedia exposure and variations in consumer response. ANA - ESOMAR. Retrieved August 03, 2025, from


https://ana.esomar.org/documents/multimedia-exposure-and-variations-in-consumer-response


Research papers

Cross media optimization

Marketing mix measurement based on sales has not yet been successful at measuring Online advertising. The methodology developed by Marketing Evolution is best understood based on a review of the limitations inherent in traditional approaches to...

Catalogue: ESOMAR/ARF WAM Conference 2004: Cross Media
Author: Rex Briggs
June 16, 2004
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Citation

Briggs, R. (2004a, June 16). Cross media optimization. ANA - ESOMAR. Retrieved August 03, 2025, from


https://ana.esomar.org/documents/cross-media-optimization