You searched for: "*"

ANA has found 12136 results for you, in 452 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Customer, dealer and employee satisfaction

To ensure quality at all levels requires comprehensive and continuous surveys and feedback between customers, dealers and the manufacturer. This allows strategy and action to be integrated at all levels in the meeting of customer needs. The needed...

Catalogue: Seminar 1993: The Ideal Product, The Ideal Costumer, The Ideal Company?
Authors: Gary Mutz, Ian D. Greig, Simon Howell
June 15, 1993
×

Citation

Mutz, Greig and Howell (1993a, June 15). Customer, dealer and employee satisfaction. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/customer-dealer-and-employee-satisfaction


Research papers

Keep your eye on the ball

The growth of sponsorship as a means of communications is apparent to all. In the U.K., excluding money used to support sponsorship activity, our best estimate suggests the sports market alone to account for around £250 million in 1992 (Source:...

Catalogue: Qualitative Research 1993: A Critical Review Of Methods And Applications
Author: Ken Parker
June 15, 1993
×

Citation

Parker, K. (1993a, June 15). Keep your eye on the ball. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/keep-your-eye-on-the-ball


Research papers

Neural analysis

This work demonstrates the learning ability and capacity of artificial intelligence neural networks, and how they are effective in providing information from large data sources. The combination of new techniques of data collection and the...

Catalogue: ESOMAR/EMAC/AFM Symposium 1993: Information Based Decision Making In Marketing
Author: Bruce Grey Tedesco
June 15, 1993
×

Citation

Tedesco, B. G. (1993a, June 15). Neural analysis. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/neural-analysis


Research papers

Magazines buying patterns

The national media researches base on readers much more than buyers of the copies: the issue is that there is a lack of market research data able to support marketing decisions regarding circulation level development and control. Readership surveys...

Catalogue: Seminar 1993: Competition In Publishing
Author: Giorgio Visintini
Company: Unicab Italia S.p.A
June 15, 1993
×

Citation

Visintini, G. (1993a, June 15). Magazines buying patterns. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/magazines-buying-patterns


Research papers

Expert or consumer language? Why not both?

We use language to describe and communicate our impressions and feelings to other people. When a single language is spoken by a group of people, there is no problem in understanding. However, where there are 2 different languages, to get an...

Catalogue: Seminar 1993: Consumer Research In Fragrance Business
Author: Francisco Batalla
June 15, 1993
×

Citation

Batalla, F. (1993a, June 15). Expert or consumer language? Why not both?. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/expert-or-consumer-language-why-not-both-


Research papers

Qualitative research from the inside

One of the most significant changes in the market research industry over the past few years has been the dramatic growth in international research. The growth has accelerated over the past five years and has been fed by such phenomena as the Common...

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe
Authors: Piotr Kwiatkowski, Michel Olszewski
Company: KANTAR TNS Malaysia
June 15, 1993
×

Citation

Kwiatkowski and Olszewski (1993a, June 15). Qualitative research from the inside. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/qualitative-research-from-the-inside


Research papers

The need for cultural intelligence

Cultural intelligence as a basic capability of transnational business is a significant competitive advantage. It allows decision-makers to go the first step beyond 'hard' quantitative techniques and linear conclusions to the consideration of 'soft'...

Catalogue: Qualitative Research 1993: A Critical Review Of Methods And Applications
Author: Jeanne Binstock van Rij
June 15, 1993
×

Citation

van Rij, J. B. (1993a, June 15). The need for cultural intelligence. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/the-need-for-cultural-intelligence


Research papers

Economic expectations and political confidence

Based on empirical trend data about general economic and political attitudes in Hungary, Poland and the former CSFR the paper deals with the problems of establishing stable market democracies in the new East-Central European democracies. The data...

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe
Authors: Fritz Plasser, Peter A. Ulram
Company: GfK
June 15, 1993
×

Citation

Plasser and Ulram (1993a, June 15). Economic expectations and political confidence. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/economic-expectations-and-political-confidence


Research papers

Economic values and attitudes to the economic reform of Lithuanian people

The paper is divided in two parts. The first part discusses the estimations of the economic and social consequences of the transformation process in the Central and East Europe given by the residents of that region. Majority of the region's...

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe
Authors: Rasa Alisauskiene, Rita Bajaruniene
Company: Baltic Surveys
June 15, 1993
×

Citation

Alisauskiene and Bajaruniene (1993a, June 15). Economic values and attitudes to the economic reform of Lithuanian people. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/economic-values-and-attitudes-to-the-economic-reform-of-lithuanian-people