Resources Library by ANA

We eat, we drink and we buy

In 1990 Readers Digest commissioned a study on the economic and social life of seventeen countries across Europe - published in 1991 under the title Eurodata. The research was offered as a contribution of interest to marketers, government agencies,...

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"

Authors: Malcom R. Mather, Alec Gallup, Kenji Iljlma

Company: Nippon Research Center Ltd.

June 15, 1992

Which children for television

Today's television programmes are product -and not market- orientated. In creating programmes "what kind of product?" is a question more often asked than "what kind of children?". Market-orientation is a critical factor in success, especially when...

Catalogue: Seminar 1992: Children And Young People- Are They The New Consumers?

Author: Gianni Pilo

June 15, 1992

Which factors influence the extensiveness of the buying process of farmers?

The extensiveness of the buying process refers to the amount of information acquisition and alternative evaluation with respect to the purchase of a mean of production. Knowledge about the determinants of the extensiveness of the buying process is...

Catalogue: Seminar 1992: European Agriculture In Transition

Author: Maarten Kool

June 15, 1992

The use of retail audit research in developing and maintaining effective retail distribution

The paper gives an overview of the relationships between two key pieces of retail audit information, sales share and distribution. It shows how, if used correctly, retail audit data can give management a means of focussing their resources to increase...

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East

Author: Tony Antoniou

June 15, 1992

Through the eyes of the customer

In the UK, the re-design of bank and building society branches is currently in vogue. Many financial institutions are re-evaluating the role of their branches as a distribution channel and beginning to consider themselves as financial retailers with...

Catalogue: Seminar 1992: Banking And Insurance- Pressure On Profits, Pressure On Research

Authors: David Riley, Patricia A. Knott

June 15, 1992

Two practical market research tools for assessing the value of television advertising

This paper is in three parts, to be delivered in turn by the three speakers. First, we comment on the fact that the development of computing and of scanners has revolutionized both market and media research. We point out that the boundary between the...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992

Authors: Steve Coffey, Valentine Appel, Timothy Joyce

Company: Nielsen

June 15, 1992

Using computer mice to enhance data capture

This paper reviews the contribution that a computer mouse can offer with respect to enhancing Computer Aided Personal Interviewing (CAPI). The paper briefly refers to the new advantages and problems that CAPI has introduced, and goes on to discuss...

Catalogue: Seminar 1992: Do New Technologies Help Or Hinder Marketing Decisions?

Author: Ray Poynter

June 15, 1992

The UK reach and frequency model

The basis of a reach and frequency analysis is a count of the number of commercial spots seen by each individual in an advertising schedule. When this analysis is constructed from a people meter panel that reports on a daily basis, the obvious start...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992

Author: Steve Wilcox

June 15, 1992

The integration of the two Germanies and the implications for an agrochemical company

The reunification of the two German states was necessarily associated with a large number of changes in social and economic systems of the former GDR. The most important components of economic change were the removal of socialist planned economy and...

Catalogue: Seminar 1992: European Agriculture In Transition

Authors: P. Smits, R. Barten

June 15, 1992