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Research papers

Added value products

The Spanish Financial Sector is undergoing a big process of change and mergers and in the future far fewer financial entities will offer a far wider range of products. Customers are losing their loyalty to the financial institution and establishing...

Catalogue: Seminar 1992: Banking And Insurance- Pressure On Profits, Pressure On Research
Author: Felix Serrano Alda
June 15, 1992
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Citation

Alda, F. S. (1992a, June 15). Added value products. ANA - ESOMAR. Retrieved August 05, 2025, from


https://ana.esomar.org/documents/added-value-products


Research papers

Intelligent building

This paper will be focused on the illustration of the use done by the subscribers of a multiclient study on the European market of Intelligent Building - vendors of technology and large owners of buildings - of the results of this study. A short...

Catalogue: Seminar 1992: Business To Business Marketing
Author: Roberto Taranto
June 15, 1992
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Citation

Taranto, R. (1992a, June 15). Intelligent building. ANA - ESOMAR. Retrieved August 05, 2025, from


https://ana.esomar.org/documents/intelligent-building


Research papers

The world of the child

If the noise level in America seems to be rising these days, it may be because the baby boomers are in the middle of their own baby boom "echo." Men and women who were born in the years after World War II are now raising their own children. This new...

Catalogue: Seminar 1992: Children And Young People- Are They The New Consumers?
Author: Penelope Queen
June 15, 1992
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Citation

Queen, P. (1992a, June 15). The world of the child. ANA - ESOMAR. Retrieved August 05, 2025, from


https://ana.esomar.org/documents/the-world-of-the-child


Research papers

Towards a new market era

The topic of this paper was given as The Value of Continuous Research. For any of you who may have doubts as to the value of continuous research, let me say that continuous research is the only type of research appropriate in brand development...

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East
Author: Martinus van Herk
June 15, 1992
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Citation

van Herk, M. (1992a, June 15). Towards a new market era. ANA - ESOMAR. Retrieved August 05, 2025, from


https://ana.esomar.org/documents/towards-a-new-market-era


Research papers

Rethinking the distribution channels

In this paper, I shall examine the full spectrum of distribution channels for financial services. These changed comparatively little for at least 150 years, being based around branch banking and insurance brokers. Technology, combined with pressure...

Catalogue: Seminar 1992: Banking And Insurance- Pressure On Profits, Pressure On Research
Author: Douglas Kerr
June 15, 1992
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Citation

Kerr, D. (1992a, June 15). Rethinking the distribution channels. ANA - ESOMAR. Retrieved August 05, 2025, from


https://ana.esomar.org/documents/rethinking-the-distribution-channels


Research papers

Semiology of youth fashion communication (France market 1992)

The logic of youth fashion is based on the rejection of Fashion itself. Whether for Benetton, Kookdi, Autour du morule, Chevignon or Naf-Naf... those brands have built themselves, unlike Chanel, St Laurent or Lacroix, a mold-breaking personality...

Catalogue: Seminar 1992: Children And Young People- Are They The New Consumers?
Authors: Pierre Alexandre d'Huy, Olivier Zahm
June 15, 1992
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Citation

d'Huy and Zahm (1992a, June 15). Semiology of youth fashion communication (France market 1992). ANA - ESOMAR. Retrieved August 05, 2025, from


https://ana.esomar.org/documents/semiology-of-youth-fashion-communication-france-market-1992-


Research papers

The Middle East today and tomorrow

From a Gulf standpoint, no doubt, the successful conclusion of the second Gulf war between the GSied and UM-authorised Multinational Coalition - in which the Gulf Cooperation Council (GCC) played a central role - and Iraq to force the Saddam Hussain...

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East
Author: George Joffé
June 15, 1992
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Citation

Joffé, G. (1992a, June 15). The Middle East today and tomorrow. ANA - ESOMAR. Retrieved August 05, 2025, from


https://ana.esomar.org/documents/the-middle-east-today-and-tomorrow


Research papers

The pharmaceutical business in the Middle East

The pharmaceutical market of the Middle East today is characterized by its complexity and inability to offer trends towards global thinking. The Gulf crisis has certainly helped to exacerbate differences, market by market, throughout the region. This...

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East
Author: Hocine Sidi Said
June 15, 1992
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Citation

Said, H. S. (1992a, June 15). The pharmaceutical business in the Middle East. ANA - ESOMAR. Retrieved August 05, 2025, from


https://ana.esomar.org/documents/the-pharmaceutical-business-in-the-middle-east


Research papers

Statistical efficiencies in the new UK television audience measurement panels

A new BARB Audience Measurement Service for the UK was introduced in August 1991 using larger more dispersed samples. Among its most important innovations has been disproportionate demographic sampling in favour of certain key target audience...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Authors: Steve Wilcox, Barry Reeve
June 15, 1992
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Citation

Wilcox and Reeve (1992a, June 15). Statistical efficiencies in the new UK television audience measurement panels. ANA - ESOMAR. Retrieved August 05, 2025, from


https://ana.esomar.org/documents/statistical-efficiencies-in-the-new-uk-television-audience-measurement-panels