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Videos

Navigating the Epic Journey to Net-Zero

On the epic journey to mitigate the effects of climate change, the transition to electric cars stands at a pivotal crossroads. Like Odysseus, we need to navigate the perils ahead?can we overcome the challenges and steer towards a cleaner, healthier...

Catalogue: Congress 2024
Authors: Richard Hebditch, David Voxlin
October 1, 2024
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Citation

Hebditch and Voxlin (2024a, October 01). Navigating the Epic Journey to Net-Zero. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/navigating-the-epic-journey-to-net-zero-12603


Videos

Closing the Empathy Gap with LOreal's Global Connect Programme

LOreal has a history of putting consumers at the heart of its operations. The company actively observes, listens, follows, engages and creates based on consumer insights. This approach is ingrained in its DNA, driving purpose, innovation and business...

Catalogue: Congress 2024
Authors: Sandrine Morel, Delphine Vantomme
October 1, 2024
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Citation

Morel and Vantomme (2024a, October 01). Closing the Empathy Gap with LOreal's Global Connect Programme. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/closing-the-empathy-gap-with-loreal-s-global-connect-programme-12621


Videos

Future Back

The direction in which society evolves?encompassing cultures, behaviours and businesses?resonates across all facets of life, influencing financial, emotional, intellectual and even spiritual realms. Recognising these behavioural trends not only aids...

Catalogue: Congress 2024
Authors: Luiza Rossi, Romina Odorico, Tiago Cunha
October 1, 2024
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Citation

Rossi , Odorico and Cunha (2024a, October 01). Future Back. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/future-back-12623


Videos
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Citation

Blades, F. (2024a, October 01). Seeing the Light. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/seeing-the-light


Videos
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Citation

Verbiest, S. (2024a, October 01). Youth marketing works. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/youth-marketing-works


Videos
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Citation

Cohen and Duhard (2024a, October 01). Synthetic Data in Marketing Studies . ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/synthetic-data-in-marketing-studies--12636


Videos
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Citation

Olthof, C. (2024a, October 01). Couldn't Care less: Our Brains Reflexive Response to Brands. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/-couldn-t-care-less-our-brains-reflexive-response-to-brands


Videos
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Citation

Fafian and Kakouros (2024a, October 01). Bridging Tech and Touch. ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/bridging-tech-and-touch


Videos

Semantic Frontiers

This paper outlines a novel trend analysis approach developed through a collaboration between Ipsos, Puratos and Professor Laurent Vuillon. Our primary objective is to transform fancy trends into clear, practical and valuable business actions,...

Catalogue: Congress 2024
Authors: Benjamin Bado, Benoit Hubert, Laurent Vuillon
October 1, 2024
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Citation

Bado, Hubert and Vuillon (2024a, October 01). Semantic Frontiers . ANA - ESOMAR. Retrieved October 16, 2025, from


https://ana.esomar.org/documents/semantic-frontiers--12602