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Research papers

Example of application of advertising research

Useful research can be achieved at various stages of the whole advertising process. First, motivation research about the pro duct and brand-image situation are a guide for the advertising policy (target-client, and effect aimed at). Concept and...

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research
Author: Marc Vincent
September 1, 1970
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Citation

Vincent, M. (1970a, September 01). Example of application of advertising research. ANA - ESOMAR. Retrieved February 07, 2026, from


https://ana.esomar.org/documents/example-of-application-of-advertising-research


Research reports

Qualitative research on project 059

This research is concerned with reactions to possible Gift Schemes, Advertisements, and Pack for a new Senior Service brand. The research objectives were:1. To determine which of the two gift schemes 'Doubled Coupon Value' and 'Dividend' has the most...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1970
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Citation

, C. (1970a, September 01). Qualitative research on project 059. ANA - ESOMAR. Retrieved February 07, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-project-059


Research reports

Co-op and unity biscuits

The objectives of this research were to establish consumer needs in the biscuit market and to recommend general modifications to the co-op lines in product range terms and specifically in relation to packaging. About this collection:Peter Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 3, 1970
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Citation

, C. (1970a, August 03). Co-op and unity biscuits. ANA - ESOMAR. Retrieved February 07, 2026, from


https://ana.esomar.org/documents/co-op-and-unity-biscuits


Research reports

Project 061

Project 061 is the relaunch of Park Drive Tipped and involves:1. A new Pack;2. Introduction of a Coupon Gift Scheme withCatalogue;3. Development of launch and follow-up advertisingcampaigns. This research was designed in order to assessconsumer...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1970
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Citation

, C. (1970a, August 01). Project 061. ANA - ESOMAR. Retrieved February 07, 2026, from


https://ana.esomar.org/documents/project-061


Research reports

Qualitative research on Silvikrin television commercials

The research was designed to establish whether Silvikrin gains by moving from the traditional territory into more realistic, modern areas. More specifically, the objectives were: 1. To discover which of the three commercials effectively brands...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1970
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Citation

, C. (1970a, August 01). Qualitative research on Silvikrin television commercials. ANA - ESOMAR. Retrieved February 07, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-silvikrin-television-commercials


Research reports

Qualitative research on Barclays

This Research Report sets out the results, conclusions, and recommendations drawn from qualitative research on Barclays magazine and cinema advertising.Responses to the two sets of advertising are treated separately in this report, but since the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1970
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Citation

, C. (1970a, August 01). Qualitative research on Barclays . ANA - ESOMAR. Retrieved February 07, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-barclays-


Research reports

Qualitative research report on jury group on Oven Pads

The general objectives of this research were to provide preliminary qualitative data on the differences between Oven Pads and Aerosol users, how they respectively see the two types of product, and what possibilities existfor converting users of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1970
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Citation

, C. (1970a, August 01). Qualitative research report on jury group on Oven Pads . ANA - ESOMAR. Retrieved February 07, 2026, from


https://ana.esomar.org/documents/qualitative-research-report-on-jury-group-on-oven-pads-


Research reports

Report on qualitative research on project 033

The general objectives of this research were to examine consumer reactions to some new advertisements for Sobranie Virginia, both in the light of previousresearch and in terms of new responses which the advertisements might generate. About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1970
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Citation

, C. (1970a, August 01). Report on qualitative research on project 033. ANA - ESOMAR. Retrieved February 07, 2026, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-project-033


Research reports

Medallion pack research

Gallaher Ltd . have in hand plans for a possible extension to the Benson and Hedges range. This plan envisages the launch of a cigarette priced at 3/- for twenty, under the Benson and Hedge franchise, and with the brand name Medallion. The brand...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1970
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Citation

, C. (1970a, August 01). Medallion pack research. ANA - ESOMAR. Retrieved February 07, 2026, from


https://ana.esomar.org/documents/medallion-pack-research