Abstract:
Project 061 is the relaunch of Park Drive Tipped and involves:
1. A new Pack;
2. Introduction of a Coupon Gift Scheme with Catalogue;
3. Development of launch and follow-up advertising campaigns.
This research was designed in order to assess consumer reactions.
Research Reports
Qualitative research on Park Drive Tipped advertising
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
October 1, 1971
Research Reports
Qualitative research on follow-up advertisements for Park Drive Tipped
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
May 1, 1971
Research Reports
Park Drive Tipped
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
June 23, 1972
