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Project 061

Date of publication: August 1, 1970

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

Project 061 is the relaunch of Park Drive Tipped and involves:

1. A new Pack;

2. Introduction of a Coupon Gift Scheme with Catalogue;

3. Development of launch and follow-up advertising campaigns.

This research was designed in order to assess consumer reactions.

CRAM/Peter Cooper Archive

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Research Reports

Project Carnation

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

June 1, 1971

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Citation

, C. (1971a, June 01). Project Carnation . ANA - ESOMAR. Retrieved March 15, 2025, from


https://ana.esomar.org/documents/project-carnation--9903


Research Reports

Project Venus

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

January 3, 1973

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Citation

, C. (1973a, January 03). Project Venus. ANA - ESOMAR. Retrieved March 15, 2025, from


https://ana.esomar.org/documents/project-venus


Research Reports

Project Loire

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

May 15, 1975

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Citation

, C. (1975a, May 15). Project Loire . ANA - ESOMAR. Retrieved March 15, 2025, from


https://ana.esomar.org/documents/project-loire-


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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

, C. (1970a, August 01). Project 061. ANA - ESOMAR. Retrieved March 15, 2025, from


https://ana.esomar.org/documents/project-loire-