Project 061

Date of publication: August 1, 1970


Project 061 is the relaunch of Park Drive Tipped and involves:

1. A new Pack;

2. Introduction of a Coupon Gift Scheme with Catalogue;

3. Development of launch and follow-up advertising campaigns.

This research was designed in order to assess consumer reactions.

CRAM/Peter Cooper Archive


This is a long description of some author details.

This could also be of interest:

Research Reports

Research Reports

Research Reports

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