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Project 061

Date of publication: August 1, 1970

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

Project 061 is the relaunch of Park Drive Tipped and involves:

1. A new Pack;

2. Introduction of a Coupon Gift Scheme with Catalogue;

3. Development of launch and follow-up advertising campaigns.

This research was designed in order to assess consumer reactions.

CRAM/Peter Cooper Archive

Author

This is a long description of some author details.

Research Reports

Qualitative research on Park Drive Tipped advertising

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

October 1, 1971

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Citation

, C. (1971a, October 01). Qualitative research on Park Drive Tipped advertising . ANA - ESOMAR. Retrieved March 25, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-park-drive-tipped-advertising-


Research Reports

Qualitative research on follow-up advertisements for Park Drive Tipped

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

May 1, 1971

×

Citation

, C. (1971a, May 01). Qualitative research on follow-up advertisements for Park Drive Tipped. ANA - ESOMAR. Retrieved March 25, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-follow-up-advertisements-for-park-drive-tipped


Research Reports

Park Drive Tipped

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

June 23, 1972

×

Citation

, C. (1972a, June 23). Park Drive Tipped. ANA - ESOMAR. Retrieved March 25, 2023, from


https://ana.esomar.org/documents/park-drive-tipped


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×

Citation

, C. (1970a, August 01). Project 061. ANA - ESOMAR. Retrieved March 25, 2023, from


https://ana.esomar.org/documents/park-drive-tipped