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Research papers

The use of telephone interviewing in industrial market research

There are a number of ways in which the telephone can be used to help the industrial market researcher. Some of course fall outside the definition of the word interview. I would like to include the following as standard interview types; A) The...

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems
Author: Nicholas M. Rubashow
January 1, 1973
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Citation

Rubashow, N. M. (1973a, January 01). The use of telephone interviewing in industrial market research. ANA - ESOMAR. Retrieved January 26, 2026, from


https://ana.esomar.org/documents/the-use-of-telephone-interviewing-in-industrial-market-research


Research reports

Qualitative research on new Golden Churn packaging

The general objectives of this research were to evaluate'housewives' responses to new packaging for Golden Churn. About this collection:Peter Cooper (1936-2010) was co-founder of Cooper Research & Marketing, later CRAM International, with...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 11, 1972
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Citation

, C. (1972a, December 11). Qualitative research on new Golden Churn packaging. ANA - ESOMAR. Retrieved January 26, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-new-golden-churn-packaging


Research reports

Summary report on Fish Fingers commercials

Lintas have devised two new approaches for Birds Eyefish fingers advertising. The objectives of the campaignsare to stop the erosion of Birds Eye purchasing to OwnBrand purchasing which appears to be increasing on anoccasional basis. In addition to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 9, 1972
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Citation

, C. (1972a, December 09). Summary report on Fish Fingers commercials. ANA - ESOMAR. Retrieved January 26, 2026, from


https://ana.esomar.org/documents/summary-report-on-fish-fingers-commercials


Research reports

Research report on project 088

The research was carried out to investigate consumerreactions to ideas for cigarettes providing extravalue for money in terms of extra size for standardprices but without coupons; and specifically to assessto what extent the promotion of such...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 8, 1972
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Citation

, C. (1972a, December 08). Research report on project 088. ANA - ESOMAR. Retrieved January 26, 2026, from


https://ana.esomar.org/documents/research-report-on-project-088


Research reports

Qualitative research on Milo advertising

Mile is a malted milk drink which has a very small shareof the malted milk market. The brand has not had muchadvertising support recently, but an attempt is now beingmade to consider support for the brand. To explore possibilities, 3...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 8, 1972
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Citation

, C. (1972a, December 08). Qualitative research on Milo advertising. ANA - ESOMAR. Retrieved January 26, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-milo-advertising


Research reports

Rusk and Crumb

Consideration is being given to making use of the traditional links of the Rusk and Crumb Company with butchersby developing new products to be sold by butchers. Previous research among butchers and among consumers hassuggested that these could best...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 3, 1972
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Citation

, C. (1972a, December 03). Rusk and Crumb. ANA - ESOMAR. Retrieved January 26, 2026, from


https://ana.esomar.org/documents/rusk-and-crumb


Research reports

Research report on skin care

Ciba-Geigy is preparing to launch a skin-careproduct based on Oil of Aloe. A number of conceptswere prepared by Masius Wynn Williams in order toassess which elements of the product were of mostinterest and how these should be treated. Theresearch...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1972
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Citation

, C. (1972a, December 01). Research report on skin care. ANA - ESOMAR. Retrieved January 26, 2026, from


https://ana.esomar.org/documents/research-report-on-skin-care


Research reports

Project Venus

Previous research suggested that the market for the VenusOrange and Vitamin drink is mainly among Vitamin tablet orcapsule users. The present research is aimed at investigating in detail, potential consumers' concepts and understanding of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1972
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Citation

, C. (1972a, December 01). Project Venus . ANA - ESOMAR. Retrieved January 26, 2026, from


https://ana.esomar.org/documents/project-venus-


Research reports

Interim report on qualitative research on sea-salt

Consideration is being given to the marketing ofsea-salt (imported from France) under the Cerebosname. This would necessarily be a premium-pricedproduct.Research was requireda to examine the general attitudes towardssalt as it is known and used with...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1972
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Citation

, C. (1972a, December 01). Interim report on qualitative research on sea-salt. ANA - ESOMAR. Retrieved January 26, 2026, from


https://ana.esomar.org/documents/interim-report-on-qualitative-research-on-sea-salt