Abstract:
Consideration is being given to making use of the traditional links of the Rusk and Crumb Company with butchers
by developing new products to be sold by butchers. Previous research among butchers and among consumers has
suggested that these could best be things which would
fit in with his expertise, but the marketing of such products would depend very much on the butchers' cooperation.
Further research was therefore required to help to understand how the butcher sees himself in his relations hirs with
his customers and in the face of increasing competition
with the supermarkets which have already taken over some
of his traditional business.
About this collection:
Peter Cooper (1936-2010) was co-founder of Cooper Research & Marketing, later CRAM International, with his wife Jackie French. Cooper studied Clinical Psychology at the University of Manchester where he became a Lecturer in the early 1960s. He became involved in conducting commercial Motivational Research and by 1968 opened Cooper Research & Marketing in Manchester. Cooper was one of the key pioneers of what we now know as Qualitative Research. CRAM opened its London office in Wimpole Street in 1970 and moved to 53 St Martins Lane, WC2N 4EA, in 1972 where it remained until Peter's passing in 2010. The company changed its name to CRAM International in around 1985/86, reflecting the increasingly international nature of its work. The CRAM/Peter Cooper Archive Collection, which includes commercial research reports and early academic papers, has been preserved by Peter's children, Diana, Helen and Jonathan, and his colleague Simon Patterson. The scanning of the Archive has been supported by ESOMAR, AMSR, Peter's colleague Dr Alan Branthwaite & family, the Cooper family, and QRi Consulting. The CRAM/Peter Cooper Archive Collection is managed by QRi Consulting. The CRAM logo and CRAM International name are Registered Trademarks and the property of QRi Consulting.
This could also be of interest:
Research Reports
Qualitative research on the Bissel hand sweeper
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
June 3, 1972
Research Papers
A contribution to market-segmentation in tourism research
Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Author: Sylvie de la Beaumelle
Company: IFOP
June 15, 1976
Research Papers
Effective and confident communication in crisis situations
Catalogue: Global Healthcare 2006
Authors: Howard R. Moskowitz, Alex Gofman, Samuel Rabino, Daniel Moskowitz
 
February 6, 2006
