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AI-Enhanced Market Research

In this paper we will first show how we approached the development and integration of an LLM-based chatbot in our qualitative research tool, and we?ll share some aspects of our research done about AI. This is particularly relevant as we aim to meet...

Catalogue: Congress 2024
Author: Orkan Dolay
October 1, 2024
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Citation

Dolay, O. (2024a, October 01). AI-Enhanced Market Research. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/ai-enhanced-market-research-12561


Videos
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Citation

Casey, S. (2024a, October 01). Diving Deep into Focus: Innovative Survey Techniques. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/diving-deep-into-focus-innovative-survey-techniques


Videos

Synthetic Data Panel

Catalogue: Congress 2024
Author:
October 1, 2024
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Citation

(2024a, October 01). Synthetic Data Panel. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/synthetic-data-panel


Videos

Audio Alchemy

Brands face numerous challenges to break through in today's growing and crowded audio streaming landscape. With this rise in audio consumption, it has become more difficult to produce ads that are captivating, memorable and improve demand. Each...

Catalogue: Congress 2024
Authors: Alyson Sprague, Morgan Evans, Aaron Reid, Cyrus H. McCandless
October 1, 2024
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Citation

Sprague, Evans, Reid and McCandless (2024a, October 01). Audio Alchemy. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/audio-alchemy-12554


Videos

The Impact of Attention

Brands spend billions of dollars a year on advertising worldwide, in an environment where it is harder to gain people?s attention, and also attribute how effective a brand?s advertising spend is.  In 2022, Dr. Karen Nelson-Field, CEO of...

Catalogue: Congress 2024
Authors: Richard Colwell, Jill McGrath, Karen Nelson-Field
October 1, 2024
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Citation

Colwell, McGrath and Nelson-Field (2024a, October 01). The Impact of Attention. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/the-impact-of-attention-12637


Videos

Respondent Engagement is alarmingly low and how to fix it

AAI powered platforms can now (or will soon) provide an efficient way to deliver deep insights at scale.  Sample sourcing has not adapted to the needs of this burgeoning segment, we have good (albeit expensive) sources for small qual groups and...

Catalogue: Congress 2024
Author:
Company: Virtual Incentives
October 1, 2024
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Citation

(2024a, October 01). Respondent Engagement is alarmingly low and how to fix it. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/respondent-engagement-is-alarmingly-low-and-how-to-fix-it


Videos

Back to the Future

Predicting the future for a horizon that spans beyond 10 years is a complex and uncertain task, especially in volatile times when the world is facing unprecedented challenges such as climate change, geopolitical tensions and social unrest. In this...

Catalogue: Congress 2024
Authors: Javier Camino, Giles Hedger, Laura Hurst, Mitali Menda, Benjamin Lickfett, Guy Middleton, James Randall, Harry Rokison, Alberto Romano, Mark Sandys
October 1, 2024
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Citation

Camino et al. (2024a, October 01). Back to the Future. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/back-to-the-future-12507-12620


Videos

Decoding the Dark Web

The ?dark web? is now the starting point of many ideas and movements that aren?t comfortable existing in view of mainstream culture. It?s hidden and detached, challenging and closed, hostile and acutely uncomfortable; it?s not a source of insight...

Catalogue:
Authors: Paul Labagnara, Katie Lucas
October 1, 2024
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Citation

Labagnara and Lucas (2024a, October 01). Decoding the Dark Web . ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/decoding-the-dark-web--12563


Videos

From Conversations to Conversion

Xtra engagementIntelligent and personalised conversations, facilitated through a modern and interactive survey format, significantly enhanced the engagement of Xbox gamers in this research. By creating a natural conversational and inviting...

Catalogue: Congress 2024
Authors: Kathy Cheng, Romani Patel
October 1, 2024
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Citation

Cheng and Patel (2024a, October 01). From Conversations to Conversion. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/from-conversations-to-conversion-12583