AAI powered platforms can now (or will soon) provide an efficient way to deliver deep insights at scale.  Sample sourcing has not adapted to the needs of this burgeoning segment, we have good (albeit expensive) sources for small qual groups and cheap (albeit poor quality) sources for large quant studies.  What Big Qual needs is large quantities of well targeted, highly responsive respondents at a reasonable price. This presentation will suggest ways to overcome these obstacles to industry growth.