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Future Back

The direction in which society evolves?encompassing cultures, behaviours and businesses?resonates across all facets of life, influencing financial, emotional, intellectual and even spiritual realms. Recognising these behavioural trends not only aids...

Catalogue: Congress 2024
Authors: Luiza Rossi, Romina Odorico, Tiago Cunha
October 1, 2024
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Citation

Rossi , Odorico and Cunha (2024a, October 01). Future Back. ANA - ESOMAR. Retrieved February 04, 2026, from


https://ana.esomar.org/documents/future-back-12623


Videos
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Citation

Blades, F. (2024a, October 01). Seeing the Light. ANA - ESOMAR. Retrieved February 04, 2026, from


https://ana.esomar.org/documents/seeing-the-light


Videos
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Citation

Verbiest, S. (2024a, October 01). Youth marketing works. ANA - ESOMAR. Retrieved February 04, 2026, from


https://ana.esomar.org/documents/youth-marketing-works


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Citation

Cohen and Duhard (2024a, October 01). Synthetic Data in Marketing Studies . ANA - ESOMAR. Retrieved February 04, 2026, from


https://ana.esomar.org/documents/synthetic-data-in-marketing-studies--12636


Videos
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Citation

Olthof, C. (2024a, October 01). Couldn't Care less: Our Brains Reflexive Response to Brands. ANA - ESOMAR. Retrieved February 04, 2026, from


https://ana.esomar.org/documents/-couldn-t-care-less-our-brains-reflexive-response-to-brands


Videos
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Citation

Fafian and Kakouros (2024a, October 01). Bridging Tech and Touch. ANA - ESOMAR. Retrieved February 04, 2026, from


https://ana.esomar.org/documents/bridging-tech-and-touch


Videos

Semantic Frontiers

This paper outlines a novel trend analysis approach developed through a collaboration between Ipsos, Puratos and Professor Laurent Vuillon. Our primary objective is to transform fancy trends into clear, practical and valuable business actions,...

Catalogue: Congress 2024
Authors: Benjamin Bado, Benoit Hubert, Laurent Vuillon
October 1, 2024
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Citation

Bado, Hubert and Vuillon (2024a, October 01). Semantic Frontiers . ANA - ESOMAR. Retrieved February 04, 2026, from


https://ana.esomar.org/documents/semantic-frontiers--12602


Videos

Innovate or Stagnate

Within two months of launching, ChatGPT put generative AI (GenAI) technology into the hands of an estimated 100 million people, breaking records as one of the fastest-growing services in history (Porter, 2023). While the technology itself wasn?t new,...

Catalogue: Congress 2024
Authors: Sarah Wilders, Ross Dempsey, Harry Collings
October 1, 2024
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Citation

Wilders, Dempsey and Collings (2024a, October 01). Innovate or Stagnate. ANA - ESOMAR. Retrieved February 04, 2026, from


https://ana.esomar.org/documents/innovate-or-stagnate-12604


Videos

AI Power and Human Expertise

The Mars Wrigley human intelligence team is the face of agile innovation within their business, responsible for generating a pipeline of incremental snacking opportunity spaces, which they have built out to 2030. Zappi has been a partner to Mars...

Catalogue: Congress 2024
Authors: Nic Umana, Meghan Reinhardt, Donovan Kennedy
October 1, 2024
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Citation

Umana, Reinhardt and Kennedy (2024a, October 01). AI Power and Human Expertise. ANA - ESOMAR. Retrieved February 04, 2026, from


https://ana.esomar.org/documents/ai-power-and-human-expertise-12605