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A survey of market modelling practice

Date of publication: June 4, 1975

Catalogue: Seminar 1975: Market Modelling

Author: John Palmer

Abstract:

Our purpose in writing this paper is to rise above the level of technique and to begin a discussion of what makes market modelling work. What is being achieved with this field of technology, what is possible, and what form is modelling likely to take in companies just beginning to use it? What are the trends, so that we can avoid re-creating the past and move on to develop a future.

John Palmer

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Research Papers

Market modelling

Catalogue: Consumer Market Research Handbook

Authors: Chris Blamires, David Seaman, Tony Lunn

 

August 1, 1986

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Citation

Blamires, Seaman and Lunn (1986a, August 01). Market modelling. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/market-modelling


Research Papers

Modelling

Catalogue: Seminar 1984: Market Research And M.M.I.S.

Author: Danny A. Nijburg

 

January 25, 1984

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Citation

Nijburg, D. A. (1984a, January 25). Modelling. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/modelling


Research Papers

Marketing modelling and segmentation

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Author: Paul Freeman

 

September 1, 1998

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Citation

Freeman, P. (1998a, September 01). Marketing modelling and segmentation . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/marketing-modelling-and-segmentation-


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Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Palmer, J. (1975a, June 04). A survey of market modelling practice. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/marketing-modelling-and-segmentation-