Back

Modelling

Date of publication: January 25, 1984

Catalogue: Seminar 1984: Market Research And M.M.I.S.

Author: Danny A. Nijburg

Abstract:

The paper stresses the need for modelling as a tool for structuring the complexities of the marketing environment so that marketing management can better utilise the data at their disposal as well as their knowledge. This will help in meeting the goals of the organisation. The paper further looks at some available models and their implementation and use.

Danny A. Nijburg

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Qualitative modelling

Catalogue: ESOMAR/EFMA Seminar 1996: Consumer Trends In Banking And Insurance

Author: James P. King

 

May 1, 1996

×

Citation

King, J. P. (1996a, May 01). Qualitative modelling . ANA - ESOMAR. Retrieved July 13, 2025, from


https://ana.esomar.org/documents/qualitative-modelling-


Research Papers

Market modelling

Catalogue: Consumer Market Research Handbook

Authors: Chris Blamires, David Seaman, Tony Lunn

 

August 1, 1986

×

Citation

Blamires, Seaman and Lunn (1986a, August 01). Market modelling. ANA - ESOMAR. Retrieved July 13, 2025, from


https://ana.esomar.org/documents/market-modelling


Research Papers

Marketing modelling and segmentation

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Author: Paul Freeman

 

September 1, 1998

×

Citation

Freeman, P. (1998a, September 01). Marketing modelling and segmentation . ANA - ESOMAR. Retrieved July 13, 2025, from


https://ana.esomar.org/documents/marketing-modelling-and-segmentation-


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Nijburg, D. A. (1984a, January 25). Modelling. ANA - ESOMAR. Retrieved July 13, 2025, from


https://ana.esomar.org/documents/marketing-modelling-and-segmentation-