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Modelling

Date of publication: January 25, 1984

Catalogue: Seminar 1984: Market Research And M.M.I.S.

Author: Danny A. Nijburg

Abstract:

The paper stresses the need for modelling as a tool for structuring the complexities of the marketing environment so that marketing management can better utilise the data at their disposal as well as their knowledge. This will help in meeting the goals of the organisation. The paper further looks at some available models and their implementation and use.

Danny A. Nijburg

Author

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Research Papers

Small is beautiful

Catalogue: Seminar 1988: The Impact Of New User-Oriented Computer Facilities On Market Research

Authors: Hans van den Anker, Danny A. Nijburg

 

June 15, 1988

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Citation

van den Anker and Nijburg (1988a, June 15). Small is beautiful. ANA - ESOMAR. Retrieved November 29, 2023, from


https://ana.esomar.org/documents/small-is-beautiful


Research Papers

New product buying behaviour

Catalogue: Seminar 1981: Industrial Marketing Research

Author: David A. Yorke

 

October 1, 1981

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Citation

Yorke, D. A. (1981a, October 01). New product buying behaviour. ANA - ESOMAR. Retrieved November 29, 2023, from


https://ana.esomar.org/documents/new-product-buying-behaviour


Research Papers

Brand loyalty and equity

Catalogue: New Monograph Series Vol.5: Brand Choice Modelling

Author: Ian D. Greig

 

June 15, 1998

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Citation

Greig, I. D. (1998a, June 15). Brand loyalty and equity. ANA - ESOMAR. Retrieved November 29, 2023, from


https://ana.esomar.org/documents/brand-loyalty-and-equity


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Citation

Nijburg, D. A. (1984a, January 25). Modelling. ANA - ESOMAR. Retrieved November 29, 2023, from


https://ana.esomar.org/documents/brand-loyalty-and-equity