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Behaviour and attitudes of Chinese tourists

Date of publication: October 8, 2006

Catalogue: Leisure 2006

Company: Nielsen

Authors: Grace Wen Pan, Rene Bos

Abstract:

The China market has been acknowledged as one of the key emerging leisure markets in the world. This paper provides an overview of the China outbound travel market, and combines the findings from latest attitudinal studies on Chinese tourists. In particular a closer look is taken at the Chinese outbound travellers' luxury goods shopping behaviour, and their attitudes towards overseas destinations. The paper finishes with a discussion on methodology issues on conducting travel research in China.

Grace Wen Pan

Author

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Rene Bos

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Wen Pan and Bos (2006a, October 08). Behaviour and attitudes of Chinese tourists. ANA - ESOMAR. Retrieved July 05, 2025, from


https://ana.esomar.org/documents/attitudes-and-behaviour-in-consumer-research