Back

Attitudes and behaviour in consumer research

Date of publication: February 11, 1970

Catalogue: Seminar 1970: Attitude And Motivation Research

Author: J. A. Lunn

Abstract:

The purpose of this paper is to provide an overview of the current position in consumer attitude research, with particular reference to the attitude-behaviour controversy. This is a formidable objective for a thirty minute paper, given the wide range of issues involved. Consequently there has been a high degree of selectivity in the choice of issues to be discussed, and some of these are dealt with rather briefly.

J. A. Lunn

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Attitudes and consumer behaviour

Catalogue: The European Marketing Research Review 1967

Author: Flemming Hansen

 

August 1, 1967

×

Citation

Hansen, F. (1967a, August 01). Attitudes and consumer behaviour . ANA - ESOMAR. Retrieved May 15, 2025, from


https://ana.esomar.org/documents/attitudes-and-consumer-behaviour-


Research Papers

Consumer attitudes and behaviours

Catalogue: Consumer Insights 2007

Authors: Julian Kenway, Jonathan Fletcher

Company: Illuminas

May 7, 2007

×

Citation

Kenway and Fletcher (2007a, May 07). Consumer attitudes and behaviours. ANA - ESOMAR. Retrieved May 15, 2025, from


https://ana.esomar.org/documents/consumer-attitudes-and-behaviours


Research Papers

Consumer behaviour and motivation research

Catalogue: The European Marketing Research Review 1971

Author: Eugen Barat

 

June 15, 1971

×

Citation

Barat, E. (1971a, June 15). Consumer behaviour and motivation research. ANA - ESOMAR. Retrieved May 15, 2025, from


https://ana.esomar.org/documents/consumer-behaviour-and-motivation-research


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Lunn, J. A. (1970a, February 11). Attitudes and behaviour in consumer research. ANA - ESOMAR. Retrieved May 15, 2025, from


https://ana.esomar.org/documents/consumer-behaviour-and-motivation-research