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Attitudes and behaviour in consumer research

Date of publication: February 11, 1970

Catalogue: Seminar 1970: Attitude And Motivation Research

Author: J. A. Lunn

Abstract:

The purpose of this paper is to provide an overview of the current position in consumer attitude research, with particular reference to the attitude-behaviour controversy. This is a formidable objective for a thirty minute paper, given the wide range of issues involved. Consequently there has been a high degree of selectivity in the choice of issues to be discussed, and some of these are dealt with rather briefly.

J. A. Lunn

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Research Papers

Attitudes and consumer behaviour

Catalogue: The European Marketing Research Review 1967

Author: Flemming Hansen

 

August 1, 1967

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Citation

Hansen, F. (1967a, August 01). Attitudes and consumer behaviour . ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/attitudes-and-consumer-behaviour-


Research Papers

Consumer attitudes and behaviours

Catalogue: Consumer Insights 2007

Authors: Julian Kenway, Jonathan Fletcher

Company: Illuminas

May 7, 2007

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Citation

Kenway and Fletcher (2007a, May 07). Consumer attitudes and behaviours. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/consumer-attitudes-and-behaviours


Research Papers

Consumer behaviour and motivation research

Catalogue: The European Marketing Research Review 1971

Author: Eugen Barat

 

June 15, 1971

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Citation

Barat, E. (1971a, June 15). Consumer behaviour and motivation research. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/consumer-behaviour-and-motivation-research


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Citation

Lunn, J. A. (1970a, February 11). Attitudes and behaviour in consumer research. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/consumer-behaviour-and-motivation-research