Attitudes and behaviour in consumer research

Date of publication: February 11, 1970

Author: J. A. Lunn


The purpose of this paper is to provide an overview of the current position in consumer attitude research, with particular reference to the attitude-behaviour controversy. This is a formidable objective for a thirty minute paper, given the wide range of issues involved. Consequently there has been a high degree of selectivity in the choice of issues to be discussed, and some of these are dealt with rather briefly.

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